TAILIEUCHUNG - how to use social media to start selling insurance

Do People "Like" You? How Social Signals Affect Selling Insurance Now By: Jason Hornung – President Jason Hornung Agency, Inc. I spend quite a bit of time perusing sites like Producer's Web to see what topics are trending among my peers so that I can be timely with the information I provide. One of the most prevalent items I see is from guys and gals that want to figure out how to use social media to start selling insurance. The vast majority of chatter centers around different strategies that an agent can use on Facebook, Twitter and Linked In to drive. | Do People Like You How Social Signals Affect Selling Insurance Now By Jason Hornung - President Jason Hornung Agency Inc. I spend quite a bit of time perusing sites like Producer s Web to see what topics are trending among my peers so that I can be timely with the information I provide. One of the most prevalent items I see is from guys and gals that want to figure out how to use social media to start selling insurance. The vast majority of chatter centers around different strategies that an agent can use on Facebook Twitter and Linked In to drive leads for your agency. While success can certainly be had using these mediums and the methods that others have developed it s been my experience that the road to success in the social media arena is long and hard for insurance agents. They all take a consistent and concerted effort to pull off - an effort that needs to be continuously repeated. As soon as you stop it s done. Plus you have to walk the fine line of mindset. There is a fine art to taking someone from the social mindset into the buying mindset which is the process you have to go through if you want someone to become interested in talking about their insurance from a social media platform. Those are points I don t hear many people talking about because usually the ones starting these conversations are people who sell social media marketing services. My advice is that if you are going to engage in this type of marketing make sure that you put things in place to directly measure your results. You should be able to tell exactly how many leads you generated from each social media outlet and exactly how much money you made selling insurance to those leads. Otherwise you really don t have any idea how affective your social media campaigns have been or are performing. Having said all of that I want to introduce you to a concept that I don t see anyone else in the insurance space talking about - social signals. If you are not familiar with that term a social signal is

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