TAILIEUCHUNG - 250 html and web design secrets phần 8

Giá trị màu để tạo sự khác biệt, quá. Một màu xanh neon sẽ tạo ra phản ứng tình cảm khác nhau hơn là một màu xanh lá cây rừng sâu. Ngoài ra, như với các hình dạng, sự kết hợp của màu sắc có nghĩa là các kết quả thậm chí còn phức tạp hơn tình cảm. | 288 Part III Designing Sites for Long-Term Success Color values are going to make a difference too. A neon green will elicit a different emotional response than a deep forest green. Also as with shapes the combination of colors means even more complex emotional results. So designers interested in making sure that they are using correct colors to convey their meaning to audiences must have awareness both of general color psychology and the social implications that colors and color combinations might have to use color appropriately. Table 11-3 describes common colors and common psychological responses. While by no means comprehensive or inclusive of combinations and color value understanding the general significance of a given color and any related paradoxes can help you make better color choices for your designs. Table 11-3 Common Colors and Related Meanings Color Meaning Red Power energy love warmth passion aggression danger Blue Trust conservative security technology cleanliness sorrow order Green Nature earth health good luck jealousy renewal money Yellow Optimism joy hope philosophy dishonesty cowardice betrayal Purple Spirituality mystery royalty power transformation cruelty arrogance homosexuality Orange Brown Energy balance warmth Earth reliability comfort endurance Gray silver White Intellect futurism elegance modesty sadness decay Purity cleanliness precision innocence sterility death Black Power sexuality sophistication mystery fear unhappiness death Pretty interesting to see the disparities in meaning for individual colors I think. Secret 198 Color and Culture Much of the paradox of color psychology comes out of the mixing of cultural perceptions. In Table 11-4 I ve provided you with color quirks born of social issues. This can help you select or avoid colors based on your audience and the cultural influences within that audience. note For an amazing Web site resource on color including color and the Web visit . The site is .

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