TAILIEUCHUNG - Advertising, Promotion and other aspects of integrated marketing communication

• National Advertising Review Council (NARC) . Responsible for receiving or initiating, evaluating, investing, analyzing and holding initial negotiations with an advertiser on complaints or questions from any source involving truth or accuracy of national advertising • NARC Organizational Units. The Children’s Advertising Review Unit (CARU) . National Advertising Review Board (NARB) . Council of Better Business Bureau’s National Advertising Division (NAD) | Ethical, Regulatory, and Environmental Issues CHAPTER 21 Appreciate the ethical issues associated with advertising, sales promotions, and other marcom practices. Understand why the targeting of marketing communications toward vulnerable groups is a heatedly debated practice. Explain the role and importance of governmental efforts to regulate marketing communications. Be familiar with deceptive advertising and the elements that guide the determination of whether a particular advertisement is deceptive. Chapter Objectives After reading this chapter you should be able to: © 2010 South-Western, a part of Cengage Learning. All rights reserved. 21– 21– © 2010 South-Western, a part of Cengage Learning. All rights reserved. Be acquainted with the regulation of unfair business practices and the major areas where the unfairness doctrine is applied. Know the process of advertising self-regulation. Appreciate the role of marketing communications in environmental (green) marketing. Recognize the principles that apply to all green marcom efforts. Chapter Objectives (cont’d) After reading this chapter you should be able to: © 2010 South-Western, a part of Cengage Learning. All rights reserved. 21– 21– © 2010 South-Western, a part of Cengage Learning. All rights reserved. Ethical Issues in Marketing Communications Ethics in Marcom Involves matters of right and wrong, or moral, conduct pertaining to any aspect of marketing communications Honesty, honor, virtue, integrity Ethical Conduct Lack of consensus about what it is Ethical lapses and moral indiscretions occur under pressures of trying to meet business goals and attempting to satisfy the demands of the financial community 21– © 2010 South-Western, a part of Cengage Learning. All rights reserved. Sources of Ethical Issues Ethical Issues in Marketing Activities and Communications Advertising Targeting Marcom Public Relations Internet Marketing Sales Promotions Packaging Communications 21– © 2010 .

• Internet Marketing
• Ethical Issues
• Marketing Communicatio
• Ethical Debate
• Criticisms of Advertising
• American Association
• Ethical Standards
• Ethical issues in behavioral neuroscience
• Behavioral neuroscience
• Ethical issues associated
• Animal experimentation
• Experimental animal research
• Externalization of consciousness
• Mental illness
• Scientific possibilities
• Clinical implications
• Ethical dilemmas
• Ethical competence
• Nursing practice
• Applying ethics in research
• The older adult
• Exploring ethical issues encountered
• Social justice in the community
• Competent ethical practice
• Ethical competence in nursing practice
• Informed practices
• Applying ethics
• Exploring ethical issues related
• Health care
• Adolescent psychiatry
• Mental health
• Child and adolescent psychiatric care
• Ethical considerations
• Diary method
• Qualitative content analysis
• Psychologists
• Counsellors
• Psychotherapists
• Ethical Practice
• Professional practice
• healthcare setting
• INTERNAL AUDITING
• thesis
• internship reports
• project course
• graduate thesis
• Legal Issues
• Impacting Mental
• Health Practice
• Dictionary of Ethical
• capital offense
• market place
• investigative journalism
• reporting restrictions
• war reporting
• Objectivity
• Forensic psychiatry
• Capacity laws including their administering bodies
• Psychiatric reports
• The psychosocial milieu
• Genetic influences
• Juvenile offenders
• The mentally disordered offender
• Ethics in forensic psychiatry
• Deviant and sick medical staff
• Business and society
• Lecture Business and society
• Ethical Issues in the Global Arena
• The Global Arena
• Business Challenges in a Multinational Environment
• The Multinational Environment
• The Global Business Environment
• Contemporary auditing
• Comprehensive cases
• High risk accounts
• Internal control issues
• Ethical responsibilities of accountants
• Ethical responsibilities
• Journal of technology and science education
• Introducing ethical in ICT engineering degrees
• Social in ICT engineering degrees
• Environmental issues in ICT engineering degrees
• in ICT engineering degrees
• The International Development Cooperation
• BMC Cancer
• Psychosocial factors
• Genetic testing
• Germline genomic sequencing
• Catherine Gowthorpe
• ACCOUNTING REGULATION
• ethical perspective
• CREATIVE ACCOUNTING
• Bill Richardson
• Business ethics
• Ethical decision making
• Emerging business ethics issues
• The institutionalization
• Individual factors
• Contemporary auditing real issues
• holy grail
• Utilitarianism
• Research interpretation
• Client protection
• Defining confidentiality
• Enforced altruism
• AN AGE OF AUSTERITY
• PROFESSIONAL ETHICS
• ACCOUNTABILITY
• ORGANISATIONAL CONTEXT
• PARTICIPATORY RESEARCH
• Financial Crisis
• Investment Banking
• Ethical Framework
• Information systems
• Information technology
• Professional practices in information technology
• Business data
• Computer technology
• World Wide Web
• Ethical decisions
• Computer network
• Network protocols
• Quản trị mạng máy tính
• Certified ethical hacking
• Web server security issues
• Symmetric key encipherment
• Goldmans cecil medicine
• Social and ethical issues in medicine
• Principles of evaluation
• Environmental issues
• Cardiovascular disease
• Gastrointestinal diseases