TAILIEUCHUNG - logos: Making a strong mark- P9

logos: Making a strong mark- P9:when it comes to creating strong logos, design and implementation are the last steps along a long design of a visual inentity essential to the maket-ing of any brand because logos are maketing tools | 68 Logos Making a Strong Mark Client Agency GORE-TEX Gore-Tex Fabrics Newark Delaware USA Bergman Associates New York New York USA The Challenge Introduced around 30 years ago. Gore-Tex revolutionized performance outerwear. This miraculous fabric allows moisture to escape but repels rain and blocks wind keeping wearers warm and dry in all sorts of inclement weather. Gore-Tex outerwear quickly became an essential wardrobe component for everyone from inveterate adventurers to suburban soccer moms. The Gore-Tex logo has become a seal of quality lo consumers. Its refreshed image is significantly stronger than its predecessor implying guaranteed protection from the elements. Belding on its nard-earned reputation the Gore-Tex identity includes a vocabulary of five icons that explain the fabric s qualities and the company s registered tagline Guaranteed to Keep You Dry. Gore-Tex fabric is available only to a limited number of better outerwear manufacturers and every item made with Gore-Tex fabric carries the Gore-Tex brand. Thus it has become a seal of quality to consumers. Bergman Associates challenge was to bring this classic logo up to date and to build on its hard-earned reputation. The Process Bergman Associates took cues from Gore-Tex s familiar wide san-serif type treatment slimming its appearance with an extra-black condensed font. The brand s signature red arrow was replaced by a vocabulary of five icons that explain the fabric s qualities and the company s registered tagline Guaranteed to Keep You Dry. The Result The new. robust Gore-Tex brand in both a stand-alone typographic version and an iconic-complement version is a radical improvement over and significant change from the previous mark. Nevertheless it has such a timeless and appropriate feel that consumers are likely to think the brand looked like that all along. Bustroyy tmu iov .v. -o Client Descent Belfast Northern Ireland Agency The Missive New York New York. USA The Challenge Demand tor metals and .

• Đồ họa - Thiết kế - Flash
• thiết kế web
• giáo trình CSS
• photoshop cơ bản
• thiết kế flash
• kỹ thuật cắt html
• Thiết kế trang web
• hướng dẫn Thiết kế trang web
• kinh nghiệm Thiết kế trang web
• tài liệu Thiết kế trang web
• cẩm nang Thiết kế trang web
• kỹ thuật Thiết kế trang web
• Bài giảng Thiết kế Web
• Đại cương Thiết kế Web
• Tổng quan Thiết kế Web
• Môn học Thiết kế Web
• Mục tiêu Thiết kế Web
• Giáo trình Thiết kế giao diện web
• Thiết kế và quản lý website
• Thiết kế giao diện web
• Nhận dạng các trang web
• Cấu trúc trang web
• phương pháp thiết kế trang Web
• kỹ thuật thiết kế Web
• thiết kế web nhanh
• thực hành thiết kế web
• thiết kế web đẹp
• tài liệu về thiết kế web
• thủ thuật thiết kế web
• mẹo dùng web
• học thiết kế web
• Thiết kế web động
• tài liệu Thiết kế web động
• hướng dẫn Thiết kế web động
• kinh nghiệm Thiết kế web động
• cẩm nang Thiết kế web động