TAILIEUCHUNG - Taking Your Talent to the Web: A Guide for the Transitioning Designer- P19

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P19:It was a simple solution to a complex problem. On one side, thousands of designers and art directors are eager to take their talents to the Web but aren’t sure how. On the other, web agencies could not find enough good web designers to get their work done. | Taking Your Talent to the Web 361 How to answer the clamor for sound and video and other fancy stuff The engineers at Netscape were inventing what a web browser was supposed to be as they went along. Eventually they hit upon the notion of plug-ins. If it worked for Quark and Photoshop it ought to work for them too. At the time the Web was hotter than Jennifer Lopez s Academy Awards dress and Netscape s browser was the thing that was making it hot. Here was a marketing opportunity Dozens of plug-ins soon flung themselves into the market. When new browsers began muscling in on Netscape s turf they followed Netscape s lead and supported Netscape plug-ins simply to compete. And here we are more than half a decade on and still plugging away. There is still no good Chinese food in the American Midwest however. The Impossible Lightness of Plug-ins Any web designer has much to say about plug-ins not all of it printable and we are no exception. Truth is we could write a whole book about plugins. Come to think of it we could write a book about just one plug-in. In fact many people have. Hillman Curtis for instance wrote Flash Web Design TheArtofMotion Graphics New Riders 2000 http books isbn 0735708967 . Want in-depth help with Flash and penetrating insights into its nature Try Hillman s book or Joshua Davis s upcoming Flash to the Core New Riders 2001 . We have our hands full as it is. Meantime let s assess a few well-known plug-ins. Plug-ins Most Likely to Succeed There are as many plug-ins as there are stars in the heavens. Plug-ins for specialty uses plug-ins for novelty uses plug-ins that support the needs of mathematical and scientific markup plug-ins that let you print official . postage from your web browser. No we re not kidding. Pour yourself a strong beverage and hit http plugins to take in the range of available plug-ins. Do you have to learn about all these plug-ins No. 362 HOW Beyond Text Pictures The Impossible

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