TAILIEUCHUNG - IELTS Academic Reading 38

Tài liệu tham khảo IELTS Academic Reading 38 dành cho các bạn chuẩn bị bước vào kì thi quốc tế, tài liệu giúp các bạn nắm vững các kiến thức căn bản và có thêm nhiều kĩ năng khi làm bài để đạt được thành tích cao, đồng thời giúp ích cho bạn trong công việc tương lai. | IELTS Academic Reading 38 You should spend about 20 minutes on Questions 1-13 which are based on Reading Passage 38 below. Green Wave Washes Over Mainstream Shopping Research in Britain has shown that green consumers continue to flourish as a significant group amongst shoppers. This suggests that politicians who claim environmentalism is yesterday s issue may be seriously misjudging the public mood. A report from Mintel the market research organisation says that despite recession and financial pressures more people than ever want to buy environmentally friendly products and a green wave has swept through consumerism taking in people previously untouched by environmental concerns. The recently published report also predicts that the process will repeat itself with ethical concerns involving issues such as fair trade with the Third World and the social record of businesses. Companies will have to be more honest and open in response to this mood. Mintel s survey based on nearly 1 000 consumers found that the proportion who look for green products and are prepared to pay more for them has climbed from 53 per cent in 1990 to around 60 per cent in 1994. On average they will pay 13 per cent more for such products although this percentage is higher among women managerial and professional groups and those aged 35 to 44. Between 1990 and 1994 the proportion of consumers claiming to be unaware of or unconcerned about green issues fell from 18 to 10 per cent but the number of green spenders among older people and manual workers has risen substantially. Regions such as Scotland have also caught up with the south of England in their environmental concerns. According to Mintel the image of green consumerism as associated in the past with the more eccentric members of society has virtually disappeared. The consumer research manager for Mintel Angela Hughes said it had become firmly established as a mainstream market. She explained that as far as the average person is concerned .

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