TAILIEUCHUNG - Lecture Management information systems (3rd Edition): Chapter 8 - Rainer, Prince, Watson

Chapter 8: Social computing. In this chapter, the learning objectives are: Describe six Web 2,0 tools and two major types of Web 2,0 sites, describe the benefits and risks of social commerce to companies, identify the methods used for shopping socially, discuss innovative ways to use social networking sites for advertising and market research. | CHAPTER 8 Social Computing CHAPTER OUTLINE Web Fundamentals of Social Computing in Business Social Computing in Business: Shopping Social Computing in Business: Marketing Social Computing in Business: Customer Relationship Management Social Computing in Business: Human Resource Management LEARNING OBJECTIVES Describe six Web tools and the two major types of Web sites Describe the benefits and risks of social commerce to companies Identify the methods used for shopping socially Discuss innovative ways to use social networking sites for advertising and market research Describe how social computing improves customer service Discuss different ways in which human resource managers make use of social computing Opening Case The Problem The Solution The Results Web Web Web Web Applications AJAX Tagging Really Simple Syndication (RSS) Web Applications Blogs Microblogging Wikis Web Applications Social networking web sites Enterprise social networks Mashups Fundamentals of Social Computing in Business Social Commerce Risks Benefits Social Computing in Business: Shopping Social shopping Ratings, reviews and recommendations Group shopping Social Shopping Shopping communities and clubs Social marketplaces and direct sales Peer-to-peer shopping models Social Computing in Business: Marketing Marketing Advertising Market Research Social Advertising Social apps Viral marketing Market Research Market research Conversational marketing Social intelligence Social Computing in Business: Customer Relationship Management Improvements to customer service Effects of negative posts Social Computing in Business: Human Resource Management Recruiting Training Closing Case 1 The Problem The Solution The Results Closing Case 2 The Problem The Solution The Results

• Cơ sở dữ liệu
• Social computing
• Information systems
• Management information systems
• Lecture Management information systems
• Social computing
• Business process management
• Lecture Introduction to computing
• Bài giảng Nhập môn máy tính
• Introduction to computing
• Social implications of computing
• Computing technology
• The network organization
• Ebook Social computing
• Design methodologies
• Computer mediated communication learning environments
• Information technology
• Social aspects
• Technological innovations
• Organisational and Social Issues
• Computer waste and mistakes
• Computer crime
• Health concerns
• Ethical issues
• Mobile computing
• Mobile commerce
• Customer relationship management
• Artificial intelligence
• Acquiring information systems
• Transforming business
• Information systems within the organization
• Business analytics
• Cloud computing
• Intelligent systems
• Cloud computing system
• Business and social life
• Risk analysis and managements
• Internet in network schemas
• Initial sketch of the Cloud
• Employee benefits
• Retirement planning
• Retirement plan design
• Social security
• Insured status
• Computing benefits
• Betweenness centrality
• Mining graph data
• Analyzing the social network
• Brandes algorithm
• Class of similar leaf nodes
• Tools and technology
• Social knowledge management system
• Internal development of the organization
• Area of education
• Aspects of social computing
• Data Archiving
• File Format
• Scientific Computing
• Processing Algorithms
• MATLAB Using
• Large HDF5
• bioinformatics
• image
• journal
• communication
• issue
• ubiquitous
• computing
• special
• Intelligent IT Infrastructure
• Web and Social Networks
• Data Structures
• Algorithms for Packet Forwarding
• Choudhury Memorial Lecture
• Spoken Web
• Managing information resources
• Organizational strategy
• Data management
• Wireline communications media
• Business intelligence
• Store personal data
• Information security