TAILIEUCHUNG - Ebook International business (7th edition): Part 2

(BQ) Part 2 book "International business" has contents: Multinational enterprises as responsible stakeholders, production strategy, marketing strategy, human resource management strategy, political risk and negotiation strategy, international financial management, european union,.and other contents. | Chapter 11 MULTINATIONAL ENTERPRISES AS RESPONSIBLE STAKEHOLDERS contents objectives of the chapter Introduction 351 “The only thing that is constant is change’. This is particularly the case for the field of international business because it encompasses a wide range of evolving factors at multiple levels: the manager, firm, industry sector, country, and global. One of the most prominent changes is the increased attention paid to corporate social responsibility and the obligations of firms to wider stakeholders rather than just shareholders. Business ethics and the ethical behavior of firms is a key consideration for managers. In this chapter we explore two useful frameworks to help analyze the future of international business. First, we consider how multinational enterprises (MNEs) often serve as “flagship” firms at the hubs of business networks. We relate this to country-level (environmental) and firm-level strategies and future trends. Second, we develop a framework to analyze the impact of civil society on trade and investment agreements. This will incorporate a discussion of corporate ethics and the role of non-governmental organizations (NGOs) as they can affect such agreements. Developing effective strategies 352 International business research frameworks 355 The five partners business network framework 356 Coping with changing environments 358 The trade and investment framework 362 Environment and MNEs 365 ■ Active Learning Case The environment, NGOs, and MNEs 350 ■ International Business Strategy in Action 3M 354 The specific objectives of this chapter are to: Is The Body Shop an ethical business? 365 1 Examine how these changing developments will create both challenges and opportunities for MNEs over the next decade. ■ Real Cases 2 Explain why research will continue to be of critical importance to the field of international business. Dell: B2C 371 Maersk Group 372 3 Examine three frameworks in which MNEs can cope with .

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