TAILIEUCHUNG - Ebook Global marketing (8th edition): Part 1

(BQ) Part 1 book "Global marketing" has contents: Introduction to global marketing, the global economic environment, the global trade environment, social and cultural environments; the political, legal, and regulatory environments; global information systems and market research,.and other contents. | Find more at Global edition Global edition Global edition Global Marketing For these Global Editions, the editorial team at Pearson has collaborated with educators across the world to address a wide range of subjects and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and adaptation from the North American version. EIG HTH edition Keegan • Green This is a special edition of an established title widely used by colleges and universities throughout the world. Pearson published this exclusive edition for the benefit of students outside the United States and Canada. If you purchased this book within the United States or Canada you should be aware that it has been imported without the approval of the Publisher or Author. Pearson Global Edition Global Marketing eighth edition ISBN-13: 978-1-292-01738-9 ISBN-10: 1-292-01738-4 9 781292 017389 9 0 0 0 0 Warren J. Keegan • Mark C. Green Find more at Whatever your course goals, we’ve got you covered! ™ Use MyMarketingLab to improve student results! • • • • • Study Plan – Help students build a basic understanding of key concepts. Students start by taking a pretest to gauge initial understanding of key concepts. Upon completion, they receive a personalized path of study based on the areas where they would benefit from additional study and practice. Business Today – Bring current events alive in your classroom with videos, discussion questions, and author blogs. Be sure to check back often; this section changes daily. Decision-making Simulations – Place your students in the role of a key decision-maker, where they are asked to make a series of decisions. The simulation will change and branch based on the decisions students make, providing a variation of scenario paths. Upon completion of each .

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