TAILIEUCHUNG - Lecture Business and society - Chapter 19: Managing public relations

Chapter 19 - Managing public relations. In this chapter, students will be able to understand: Examining the structure and activities of a public relations department, both domestically and globally; understanding how technology can enhance a public relations strategy for both small and large businesses; evaluating strategies used by business organizations to influence public opinion; | Managing Public Relations Chapter19 Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Ch. 19: Key Learning Objectives Examining the structure and activities of a public relations department, both domestically and globally Understanding how technology can enhance a public relations strategy for both small and large businesses Evaluating strategies used by business organizations to influence public opinion Identifying government regulatory agencies charged with protecting the public from illegal business practices Assessing effective crisis management plans Evaluating techniques used by business to assist employees who interact with the media 19- The General Public An organizational stakeholder composed of individuals and groups found in society The general public affects the firm through its opinions of the firm’s activities or performance, which in turn help shape the firm’s public image or reputation Companies should be aware of public .

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• Public policy
• Lecture Business and society
• Business in society
• Organizational ethics
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• Family Policy in Korea
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• Public policy making
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