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Được đăng bởi: Quản lý túi tiền của Công ty TNHH 14 Đông Street, Alresford, Hants SO24 9EE, Vương quốc Anh Điện thoại: +44 (0) 1962 735573 Fax: +44 (0) 1962 733637 E-mail: pocketbks@aol.com Web: www.pocketbook. co.uk Tất cả các quyền phiên bản này được xuất bản 1998. Tái bản 1999, 2000 © Neil Russell-Jones 1998 ISBN 1 870471 58 X Anh Thư viện Biên mục dữ liệu Xuất bản - Một kỷ lục danh mục cho cuốn sách này có sẵn từ Thư viện Anh. In tại Vương quốc Anh. | INTRODUCTION VISION STRATEGIES PLANS TIMESCALES VISION 10-20 years STRATEGY PLANS 1 year 3-5 years The vision shapes the strategy which in turn shapes the plans that support it The time horizon decreases as you descend with plans typically looking only one year out Certainty generally increases as the time horizon reduces INTRODUCTION VISION STRATEGIES PLANS The vision and strategy are only the pinnacle of the planning process with most of the work and content below them The strategy will probably be supported by several plans within the strategic context including business unit plans and support unit plans all of which are linked through the strategy Some plans HR marketing IT will cut across the organisation To be of any use of course they must lead to definite action Support Unit Plans HR Marketing IT A C T I O N S INTRODUCTION VISIONS Many of the most successful organisations can trace their success to the fact that they have a clear vision which is understood by all employees customers and often suppliers. Examples of this include John Lewis Partnership a UK department store chain whose motto is Never Knowingly Undersold Coca-Cola a US soft drink manufacturer whose vision was originally that US GI s should be able to buy a Coke anywhere in the world currently the I most successful brand in the world Wedgwood a UK china manufacturer whose philanthropic founder Josiah Wedgwood had a vision that ordinary people should be able to buy good crockery at low prices Microsoft a US software company whose vision is a PC on every desk .
