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Hiring and Keeping the Best People 17. This book explains the essentials of what managers and business owners need to know about hiring and retaining good employees. | Workplace Factors That Affect Hiring and Retention Focusing on Culture Key Topics Covered in This Chapter Company culture and how it can attract or repel the kinds of people you want to hire and retain Employee burnout and how to minimize or avoid it Work-life balance and howtomake it work for both employees and the company Hiring discussions with potential recruits almost always focus on the specifics of the job the reporting relationships career possibilities and compensation and benefits. Each of these is important to job applicants. B t .he of .he workplace may be equally mpor.a . i .he applicant s decision to take the job or to stay for any length of time thereafter. Some companies have reputations as greatplacestowork. Fortune identifies the best of thssecompanicseash yeatin its lisSoC the 100 Best Companies to Wo rkFor. Ceosainc ompaniet seth ss stockbroker Edward Jones ConttSnvrsiorc aAS tastliuSeiPlanie Moran and Frank Russell ase ros-istently near the top of the list. Working Mother produces a similar toyl h Siss Caomtespetipestivt of women with children. The regutatso nastfsocap onses tharmaks these lists undoubtedly make them more eerractive to joi- appiicants and current employees. In this chapter we examiaeshrea wotkplacetastot- sltIestltliCll important role in hiring and retentiorncomaeny tutture empir ceh burnout and work-life balipco. ConsiderYourCulture As one of the factors that determinesthr attractivenessof an organization to qualified potential recruits and to current employees culture matters. If a culture is excessively relaxed for example the company may have trouble attracting and retaining hard-corepro WorkplaceFactorsTh atAffectHiringandRetantion 117 fessionals they may find the workplace insufficiently serious and detrimental to their long-term careers. If the culture is too formal and straight-laced young and creative types are likely to feel u ncomfortable and out of place. If it s unwelcoming towomen and minorities talented .