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Strategic management involves both long-range thinking and adaptation to changing conditions. | McGraw-Hill 2004 The McGraw-Hill Companies Inc. All rights reserved. Learning Objectives After reading this chapter you should be able to Implement the steps in the strategic management process. Conduct an analysis of the firm s strengths weaknesses opportunities and threats. Identify the factors that create a sustained competitive advantage. Link external and internal environment data to determine a firm s strategic intent and mission. Choose appropriate business strategies at the corporate and business-unit levels. McGraw-Hill 2004 The McGraw-Hill Companies Inc. All rights .
