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This book is by no means unique. People have gathered case studies together and published them for many years. After all, the value of case studies--particularly in the education of young managers and executives-in-training B is well known. Cases provide both the instructor and the learner with an opportunity examine authentic, real-world problems in a careful and detailed way. The facts of each case are laid out in methodical, if sometimes incomplete, fashion for the student of management to examine. | The. Business. Communication 2eHfflFR Casebook 7í yCoẾre Dame Coffee ion James s. O Rourke. IV The Business. Communication 2 Casebook THOMSON SOUTH-WESTERN Australia Brazil Canada Mexico Singapore Spain United Kingdom United States THOMSON ---- SOUTH-WESTERN The Business Communication Casebook A Notre Dame Collection 2nd Edition James S. O Rourke VP Editorial Director Jack W. Calhoun Editor-in-Chief Dave Shaut Acquisitions Editor Erin Joyner Sr. Developmental Editor Taney Wilkins Sr. Marketing Manager Larry Qualls Content Project Manager Kelly Hoard COPYRIGHT 2007 2004 Thomson South-Western a part of The Thomson Corporation. Thomson the Star logo and South-Western are trademarks used herein under license. Printed in the United States of America 23 45 08 07 Student Edition ISBN 13 978-0-324-54509-8 Student Edition ISBN 10 0-324-54509-6 Manager of Technology Editorial Vicky True Manufacturing Coordinator Diane Gibbons Production House OffCenter Concept House Soldotna AK Printer Westgroup Eagan MN Art Director Stacy Shirley Cover Designer c miller design ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means graphic electronic or mechanical including photocopying recording taping Web distribution or information storage and retrieval systems or in any other manner without the written permission of the publisher. For permission to use material from this text or product submit a request online at http www.thomsonrights.com. Library of Congress Control Number 2006936561 For more information about our products contact us at Thomson Learning Academic Resource Center 1-800-423-0563 Thomson Higher Education 5191 Natorp Boulevard Mason OH 45040 .
