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In this chapter, students will be able to understand: Pragmatics, importance of context, theories, speech act theory, relevance theory, cooperation theory, argumentation theory, pragmatics & discourse analysis. | Dr. Ansa Hameed Pragmatics (2) Previously . Pragmatics??? Importance of Context??? Theories Speech Act Theory Today’s Lecture Theories: 2. Relevance theory 3. Cooperation theory 4. Argumentation theory Pragmatics & Discourse Analysis 2. Relevance Theory Meaning is not merely a matter of decoding grammar. It is also a matter of knowing which of the many inferences that one can draw from an utterance are relevant. Relevance is a matter deeply tied to context, point of view, and culture. 2. Relevance Theory lExample: Sentence 1. May have multiple meanings 2-4. What does it mean? Try to fill in the blanks. 1. Lung cancer death rates are clearly associated with an increase in smoking a. increased smoking = people smoke more b. increased smoking = more people smoke c. increased smoking = __ d. the same people are smoking and dying e. the people smoking and dying are not all __ f. the situation being talked about is real (because) g. the situation being talked about is hypothetical ( ) 3. Cooperation Theory COOPERATION THEORY The way in which people try to make conversations work. 3. Cooperation Theory: Maxims There are four subprinciples within this theory called maxims Quantity. (quantity of information) Quality (be truthful) Relevance/Relation (be relevance) Manner (be clear) 3. Cooperation Theory: Maxims The Maxim of Quantity Be only as informative as required for current conversational purposes. The Maxim of Quality Say only what you believe to be true and adequately supported. The Maxim of Relation Be relevant. The Maxim of Manner Be clear: be brief and orderly and avoid obscurity and ambiguity. 3. Cooperation Theory: Maxims 1. Maxim of quantity Make your contribution as informative as required for the current purposes of the exchange. Do not make your contribution more informative than is required. 3. Cooperation Theory: Maxims 2. Maxim of quality Try to make your contribution one that is true. Do not say what you believe to be false. Do | Dr. Ansa Hameed Pragmatics (2) Previously . Pragmatics??? Importance of Context??? Theories Speech Act Theory Today’s Lecture Theories: 2. Relevance theory 3. Cooperation theory 4. Argumentation theory Pragmatics & Discourse Analysis 2. Relevance Theory Meaning is not merely a matter of decoding grammar. It is also a matter of knowing which of the many inferences that one can draw from an utterance are relevant. Relevance is a matter deeply tied to context, point of view, and culture. 2. Relevance Theory lExample: Sentence 1. May have multiple meanings 2-4. What does it mean? Try to fill in the blanks. 1. Lung cancer death rates are clearly associated with an increase in smoking a. increased smoking = people smoke more b. increased smoking = more people smoke c. increased smoking = __ d. the same people are smoking and dying e. the people smoking and dying are not all __ f. the situation being talked about is real (because) g. the situation being talked .