E Word of Mouth trang 1 tải miễn phí từ TAILIEUCHUNG

"E Word of Mouth" trang 1 - tải miễn phí từ Tailieuchung

The mediating role of e-word of mouth on the relationship between content marketing and green purchase intention

The mediating role of e-word of mouth on the relationship between content marketing and green purchase intention

8 84 1

Expanding the horizon of marketing: contemplating the synergy of both traditional word of mouth and e-word of mouth

Expanding the horizon of marketing: contemplating the synergy of both traditional word of mouth and e-word of mouth

9 73 1

The influence of website quality on consumer’s e-loyalty through the mediating role of e-trust and e-satisfaction: An evidence from online shopping in Vietnam

The influence of website quality on consumer’s e-loyalty through the mediating role of e-trust and e-satisfaction: An evidence from online shopping in Vietnam

20 83 1

Does gender matter? Acceptance and forwarding of electronic word of mouth: A moderated mediation analysis

Does gender matter? Acceptance and forwarding of electronic word of mouth: A moderated mediation analysis

6 62 1

The moderating role of perceived CSR messages on the relationship between e-WOM and online customer trust

The moderating role of perceived CSR messages on the relationship between e-WOM and online customer trust

7 33 1

The relationship between online trust, customer engagement and EWOM

The relationship between online trust, customer engagement and EWOM

22 37 1

Impact of online social media on consumers’ purchasing intention via social network sites

Impact of online social media on consumers’ purchasing intention via social network sites

18 54 1

Examining Factors Affecting Online Review Helpfulness in the Context of Vietnam: The Role of Review Characteristic

Examining Factors Affecting Online Review Helpfulness in the Context of Vietnam: The Role of Review Characteristic

9 49 3

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