Đang chuẩn bị nút TẢI XUỐNG, xin hãy chờ
Tải xuống
Sau đó, bạn có thể di chuyển trên để lập kế hoạch trình bày của bạn. Nó là điều cần thiết để cung cấp cho mình đủ thời gian để chuẩn bị tốt, do đó, không để lại tất cả mọi thứ cho đến phút cuối cùng. Lập kế hoạch và chuẩn bị không đầy đủ là nguyên nhân của hầu hết các bài thuyết trình nghèo. | Strategy and the Internet Advertisers can be expected to continue to exercise their bargaining power to push down rates significantly aided and abetted by new brokers of Internet advertising. Not all the news is bad. Some technological advances will provide opportunities to enhance profitability. Improvements in streaming video and greater availability of low-cost bandwidth for example will make it easier for customer service representatives or other company personnel to speak directly to customers through their computers. Internet sellers will be able to better differentiate themselves and shift buyers focus away from price. And services such as automatic bill paying by banks may modestly boost switching costs. In general however new Internet technologies will continue to erode profitability by shifting power to customers. To understand the importance of thinking through the longer-term structural consequences of the Internet consider the business of digital marketplaces. Such marketplaces automate corporate procurement by linking many buyers and suppliers electronically. The benefits to buyers include low transaction costs easier access to price and product information convenient purchase of associated services and sometimes the ability to pool volume. The benefits to suppliers include lower selling costs lower transaction costs access to wider markets and the avoidance of powerful channels. From an industry structure standpoint the attractiveness of digital marketplaces varies depending on the products involved. The most important determinant of a marketplace s profit potential is the intrinsic power of the buyers and sellers in the particular product area. If either side is concentrated or possesses differentiated products it will gain bargaining power over the marketplace and capture most of the value generated. If buyers and sellers are fragmented however their bargaining power will be weak and the marketplace will have a much better chance of being .
