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Tham khảo tài liệu 'ielts foundation course part 9', ngoại ngữ, toefl - ielts - toeic phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | QJ The art of advertising Teil yourparentS rthalwill make yow frrthday Happy advertisements. What is the product being advertised in each one Who are the adverts aimed at 2 Each one of these adverts would break the code set up by the New Zealand Advertising Standards Association ASA and similar codes around the world. In pairs decide what you think the specific problem is with each advert. Now look at the statements taken from the ASA code below and match each advertisement A-D with the correct section from the code 1-8 . Note There are more extracts than advertisements. 1 Advertisements must not portray violence undue aggression or menacing or horrific elements likely to disturb children. 2 Advertisements should not encourage anti-social behaviour or depict children behaving in an anti-social manner eg vindictiveness and bullying unless the purpose of the advertisement is to discourage such behaviour. 3 Children should not be urged in advertisements to ask their parents to buy particular products for them. 4 Advertisements must be clearly recognisable as such by children and separated from editorials or programmes. It there is any likelihood of advertisements being confused with editorial or programme content they should be clearly labelled advertisement or identified in an equally clear manner. 5 Advertisements should not suggest to children any feeling of inferiority or lack of social acceptance for nol having the advertised product. 6 Advertisements should take into account the level of knowledge sophistication and maturity of the intended audience. In particular special care should be taken when communicating with younger children who may have a lack of ability to comprehend the purpose of advertising and differentiate between it am non-advertising messages. 7 Advertisements should not depict toy weapons wind are realistic in size shape and colour and can be confused with real weapons. 8 Advertisements except safety messages should not show products being used
