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Nothing But Net 2009 Internet Investment Guide 30. Leading J.P. Morgan Internet industry analyst Imran Khan provides a comprehensive look at key Internet industry characteristics, drivers, and trends in his seminal industry outlook, Nothing But Net. Geared toward Internet investing novices and experienced professionals, this book provides a detailed look at data points and trends that should be considered when investing in the Internet space. With almost 8 years of technology banking and investing experience, Khan provides a detailed analysis of multiple Internet sectors including online advertising, e-commerce, online travel, and social networking. This book is a must have for. | J.p Morgan Imran Khan 1-212 622-6693 imran.t.khan@jpmorgan.com Global Equity Research 05 January 2009 Table 201 NTES Annual Income Statement in millions INCOME STATEMENT 2007 2008E 2009E 2010E Revenue 293.9 433.5 529.7 589.2 Wireless other 8.7 10.7 1 1.9 13.0 Advertising 37.1 55.5 67.4 83.7 Online Games 248.2 367.3 450.4 492.5 COGS -53.2 -78.2 -92.6 -111.1 Gross Profit 240.7 355.3 437.0 478.1 Operating Expense -80.6 -93.5 -128.5 -141.4 Sales Mktg. expenses -29.3 -31.1 -45.6 -50.8 G A expenses -18.9 -23.5 -31.8 -35.3 R D expenses -19.7 -27.3 -37.1 -41.2 Other expenses 0.0 0.0 0.0 0.0 Share-based compensation -12.7 -11.7 -14.0 -14.0 EBIT 160.1 261.8 308.6 336.7 Adjusted EBIT excl share-based comps 172.8 273.4 322.6 350.7 EBITDA 185.9 288.7 345.7 378.5 Net Interest Income 15.0 19.9 25.4 34.5 Net Other Income -6.8 -21.1 0.0 0.0 Pre Tax Profit 168.2 260.5 334.0 371.3 Tax Expense Credit -0.4 -62.3 -52.2 -57.8 Net Profit 167.8 198.3 281.8 313.5 Net Profit excl 123R option expense 180.5 209.9 295.8 327.5 Pre Tax EPS US 1.36 2.11 2.68 2.91 After Tax EPS US 1.36 1.61 2.26 2.46 After Tax EPS Diluted US 1.27 1.54 2.14 2.33 After Tax EPS Diluted US excl 123R option exp. 1.37 1.63 2.25 2.44 Margins Gross Margin 81.9 82.0 82.5 81.1 Operating Margin excl 123R option expense 58.8 63.1 60.9 59.5 EBITDA Margin 63.3 66.6 65.3 64.2 Net Margin 57.1 45.7 53.2 53.2 Net Margin excl 123R option expense 61.4 48.4 55.8 55.6 Sequential Growth Revenue 9.5 47.5 22.2 11.2 Gross Profit 8.2 47.6 23.0 9.4 Adjusted EBIT 1.8 58.3 18.0 8.7 Pre Tax Profit -0.4 54.9 28.2 11.2 Net Profit excl 123R exp 9.4 16.3 40.9 10.7 After Tax EPS 16.6 20.6 39.7 8.8 After Tax EPS excl 123R option expense 15.7 18.8 38.5 8.3 Source Company reports and J.P. Morgan estimates. 291 J.p Morgan Imran Khan 1-212 622-6693 imran.t.khan@jpmorgan.com Global Equity Research 05 January 2009 Table 202 NTES Quarterly Income Statement in millions 1Q 07 2Q 07 3Q 07 4Q 07 1Q 08 2Q 08 3Q 08 4Q 08E 1Q 09E 2Q 09E 3Q 09E 4Q 09E Revenue 69.1 .