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Corporate Reputations, Branding and People Management 5

Corporate Reputations, Branding and People Management 5. This book is essential reading for CEOs, marketing and HR practitioners who are serious about making a valued contribution to the success of their organization. This book outlines the future scope and contribution of human resources to business strategy. It is one of the first serious studies of the corporate landscape and is very well researched and practical. I hope you get as much out of this book as I have. | 24 Corporate Reputations Branding and People Management Identity Theinterest of reputation management in organizational identity has its origins in earlier work by academics on individual identity. Intetestfoeusedonhowindividualseante sotokeon the identity nt the groups and organizations with width shuy interacted the proant efWentiBoatiok . Sines then h ii melon of identity has atkamotpiKoed into the Msn of an orgurnzattoz hating an idamityrnitt torstfghs iankrgamesiionaiidehok.i either as s land of hhlldetive suprh-patsonslith on borrowing from the hgal ro kenakftht litiiszka-u kisnfknnKnrfehf being helO anoounioble aid findOag oiieh own pSuo in smS ety Wherisd and Muokas.aOtH . In a ctaotk tnnorpreietSTU oS oigunizaennkl Sunlity Alheci andWheutn WhOt ousiinedshoee nftaeentral principles It si mild capture the 8 or hiucwd cerncai chur-aaer K1 01 rganreation It should set out its claimed distinctiveness It should cao nontioutiuaeeritsie. These principles are tlu ini l searting psiotfor marereynnt discussions of the topin.Two hfzzemosimterestmn concern its continuity mod eonteet eynicndir. diene come wtiteis dirs thcs fluidity and I zttibSun sri ihdtut a nzc usnihy id Sni oiigiidltaltoa identities is rope with rapid encirotrnicntal changes in tie mnd-ern world Gniia ciitt aaa .Ans tOeo. lhisthirdurincislz should catmire tttn iSesoO Zei l biioeroweliA endhaainokiwn tu Goiia a al. seize an as mutableidendiu oapablaofhnlplnn an organirason ahoi a ovar this r do gond ample inene researoheBdthw on in how SBM reneged to change iac oiew os itself and its puoAaen unane ut a singlnmindetl tsatafrarnc company o i e KOSOn In retpoihs to wtet damge ks tUai it could com rei.k with onsd iC 0 0. Since tint i nic undergone oos i identity chanei tn s slillltionsi ll. i ld nompany hut tn the urns loioiZ elements Cias d chaeMOer. Second drionu stitnik polm tn ode exehoduo os mulU tle sd lilies in oIOknizTtonSlTiitc0lro ruos ooumer is the iduaoS a monolithic esiporathoezz imt io pr .