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Corporate Reputations, Branding and People Management 2

Corporate Reputations, Branding and People Management 2. This book is essential reading for CEOs, marketing and HR practitioners who are serious about making a valued contribution to the success of their organization. This book outlines the future scope and contribution of human resources to business strategy. It is one of the first serious studies of the corporate landscape and is very well researched and practical. I hope you get as much out of this book as I have. | X Preface paying greaterattention to corporate social responsibility CSR to achieve long-term sustainability. They are also attempting to develop goodeeigera . g rnana and feeWtSttoproeenttheir reputations Ct the light of major instances of cdiporate malfeasance sueh diatt xen trt fiedb Enron.Tht OgWeltaw chosenna take a brofOooperageaiaeon xoqeatmo aepsttaognaaed iafoefo incorporatiggdioscstiocoabomoorporalasocisl recoensibiilta corporate ooaetnfeno leoOertOipann strafotnfsinfatOeteisuns are part oCrOnemeiHno ageetdatrfino Rapotationlnstitule one of the most influential bodies in this field. They are also issues currenOy not weii s.rv.d bybooes written for I IK piftag-doners by HO nreciidoners and academics. The centrolmossagc 0 yhalachieofnediiderrmi-ation yhrouggsepu1gtioosand nsandrgodinoydmncy through CSR and good gonarnancoaredriarnCromlha rfhofe-rmO lKev people are iedand ioeicrsyOt and Ha 0.0-111 to whirl iOey 10en-tify and engego Wthlheit dsge siuatipnc aremajor iO tagt Od major drioanot iPo noresWI0ns UecgOH0ai durthetrense. rhe reverse is also true corporals cepmasinne -- brandr tartadnpj reputatiom foe CSSd pond cOag ae nso eo p odrcOd motivate aOd seOrin ieienood io-e.--.--. equals trnnortom in a world noor and relent is at a premhifH go 00 reputations month CgR ant Hoeernawfo ere Ineciricably taiem linked withHRanW ei Pl oncto em. whieOio dm rgnonalo for estahlisionn the Cottcre Cm ReHotatldn Management at in University gfGlaegow h1tH 0Onooi gio ec uO0onnp Though ftarrenret me efO rnnedoutioanso 00 1X00-between reoutanons rndbtnndsbe marReengagdcommuni-cations conruhaotc ecd arenemi-oi and a few on employee branding Orn daiieve oMe goO ic nno oi iha few words diar explores rhe nreadar s orporare cmmO -0rough Ore taRet gf people 0 1 10X1 l an HR. Became of out Harthectlve. n 1s most releOaoi. to fecton OR ani oroehiaire H0 dewnodmern practitionoyo aOd atro taoios rncoagera and Seadern h h aioo relevant tm maslagetii wenktOg in ge hcOin and noatcr r .