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The paper talks about chronological development of the concept of CSR, the triple bottom line as tool to sustainability, the key stakeholders and major dimensions of CSR simple variance analysis is done to support the concept of lack of efforts on the part of firms. | Corporate social responsibility and its implication in India International Journal of Management IJM Volume 7 Issue 3 March-April 2016 pp. 160 171 Article ID IJM_07_03_015 Available online at http www.iaeme.com IJM issues.asp JType IJM amp VType 7 amp IType 3 Journal Impact Factor 2016 8.1920 Calculated by GISI www.jifactor.com ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication CORPORATE SOCIAL RESPONSIBILITY AND ITS IMPLICATION IN INDIA Dr. Vidhi Bhargava HOI Amity College of Commerce Amity University India Dr. Nilmani Tripathi Assistant Professor Amity College of Commerce Amity University India ABSTRACT Inclusion of socio-environmental concerns in business operations is the need of the hour. Corporate are no more judged on their financial parameters alone. Upgrading the triple bottom line is a must. The relationship of a corporate with stakeholders defines its sustainability and this is directly proportional to CSR initiatives of the firm. Although firms have devised diverse strategies to deal with the intersection of business essentials environment and societal needs in terms of investing a specific portion in CSR but still a huge gap exists. The paper talks about chronological development of the concept of CSR the triple bottom line as tool to sustainability the key stakeholders and major dimensions of CSR simple variance analysis is done to support the concept of lack of efforts on the part of firms. The firms under study are across 3 industries oil amp gas steel and automobiles. The firms are also ranked on basis. Key words CSR Triple Bottom Line Six Key Dimensions Cite this Article Dr. Vidhi Bhargava and Dr. Nilmani Tripathi Corporate Social Responsibility and its Implication In India. International Journal of Management 7 3 2016 pp. 160 171 http www.iaeme.com IJM issues.asp JType IJM amp VType 7 amp IType 3 INTRODUCTION The need of the hour across the globe is to meet the present generation needs while not tampering with the ability of .
