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One third population of our country is depended on the agriculture business directly or indirectly and hence it is proven that we are an agriculture country. Having more than 30.02%1 contribution in GDP, agriculture plays the significant role in Indian economy. | A feasibility study for online marketing of agricultural greenhouse products W.r.t. Pune district International Journal of Management IJM Volume 8 Issue 1 January February 2017 pp.98 110 Article ID IJM_08_01_011 Available online at http www.iaeme.com ijm issues.asp JType IJM amp VType 8 amp IType 1 Journal Impact Factor 2016 8.1920 Calculated by GISI www.jifactor.com ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication A FEASIBILITY STUDY FOR ONLINE MARKETING OF AGRICULTURAL GREENHOUSE PRODUCTS W.R.T. PUNE DISTRICT Prof. Shrikant Waghulkar Balaji Institute of International Business Wakad Pune India Dr. Kumardatt Ganjre Research Guide Savitribai Phule Pune University Pune India Prof. Nitesh Behare Balaji Institute of International Business Wakad Pune India Prof. Niranjan Diwan Balaji Institute of International Business Wakad Pune India ABSTRACT One third population of our country is depended on the agriculture business directly or indirectly and hence it is proven that we are an agriculture country. Having more than 30.02 1 contribution in GDP agriculture plays the significant role in Indian economy. In last two decades everything is being converted into digital platforms globally. All industries became the digital and adopted paperless transactions. Following the same way in marketing organizations started selling their product on e-commerce platforms. Promotion activities have started in social media like e-mail websites messages etc. Being understood the convenience effectiveness and efficiency of digitalization Indian Government also launched Digital India scheme under which Government is promoting the use of technology in organizational function. Even though it seems somewhat inconvenient to use these types of technologies in unorganized sectors like agriculture Government of India has announced in its Union Budget 2016-2017 central Government stated that the Unified Agricultural marketing e-platform will be launched for wholesale markets in India
