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(BQ) Continued part 1, part 2 of document Business strategy (Sixth edition) has contents: Motivating the workforce, dimensions of marketing strategy, digital marketing and social networking, accounting and financial statements, money and the financial system, financial management and securities markets,. and other contents. Invite you to refer. | . wwwrdỡwfìlỡadstíde7fìet chapter nine motivating the workforce E. Audras PhotoAlto RF LO9-1 Define human relations and determine why its LO 9-4 Investigate various theories of motivation study is important. including Theories X Y and Z equity LO 9-2 Summarize early studies that laid the theory exPectancy theory and goal-setting groundwork for understanding employee theory. motivation. LO 9-5 Describe some of the strategies that LO 9-3 Compare and contrast the human relations managers use to motivate employees. theories of Abraham Maslow and Frederick Herzberg. 164 PART 4 I Creating the Human Resource Advantage www.downloadslide.net Because employees do the actual work of the business and influence whether the firm achieves its objectives most top managers agree that employees are an organization s most valuable resource. To achieve organizational objectives employees must have the motivation ability appropriate knowledge and skills and tools proper training and equipment to perform their jobs. The chapter titled Managing Human Resources covers topics such as those listed earlier. This chapter focuses on how to motivate employees. We examine employees needs and motivation managers views of workers and several strategies for motivating employees. Managers who understand the needs of their employees can help them reach higher levels of productivity and thus better contribute to the achievement of organizational goals. LO 9-1 Define human relations and determine why its study is important. NATURE OF HUMAN RELATIONS What motivates employees to perform on the job is the focus of human relations the study of the behavior of individuals and groups in organizational settings. In business human relations involves motivating employees to achieve organizational objectives efficiently and effectively. The field of human relations has become increasingly important over the years as businesses strive to understand how to boost workplace morale maximize employees productivity and
