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Chapter 7 - Communicating across cultures. After studying this chapter, you will know: Why global business is important, why diversity is becoming more important, how our values and beliefs affect our responses to other people, how nonverbal communication impacts cross-cultural communications, how to adapt oral communication for cross-cultural communications, how to adapt written communications for global audiences, why it is important to. | Chapter 7 Communicating across Cultures Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Culture Shapes values, priorities, and practices Modern business requires dealing with other cultures Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Successful Intercultural Communicator Aware of values, beliefs, and practices in other cultures Sensitive to differences among individuals within a culture Aware that one’s preferred values Are influenced by culture Are not always right Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Successful Intercultural Communicator, continued Willing to ask questions about preferences and behaviors. Flexible and open to change Sensitive to verbal and nonverbal behavior Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Importance of Global Business Exports are essential to businesses and the economy Many companies | Chapter 7 Communicating across Cultures Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Culture Shapes values, priorities, and practices Modern business requires dealing with other cultures Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Successful Intercultural Communicator Aware of values, beliefs, and practices in other cultures Sensitive to differences among individuals within a culture Aware that one’s preferred values Are influenced by culture Are not always right Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Successful Intercultural Communicator, continued Willing to ask questions about preferences and behaviors. Flexible and open to change Sensitive to verbal and nonverbal behavior Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Importance of Global Business Exports are essential to businesses and the economy Many companies depend on vendors who are located in other countries Companies adapt products and services for local cultures Managers often need international experience for top-level jobs Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Sources of Workplace Diversity Gender Race and ethnicity Regional and national origin Social class Religion Age Sexual orientation Physical ability Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Ways to Look at Culture: High-Context Cultures Infer most information from social relationships Convey little information explicitly Prefer indirectness, politeness, ambiguity Consider oral agreements more binding than written ones Rely heavily on nonverbal signs Japanese Arabic Latin American Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Ways to Look at Culture: Low-Context Cultures Rely little on context Spell out most information Value directness: may see
