TAILIEUCHUNG - Lecture Business and administrative communication (11th edition): Chapter 2 - Kitty O. Locker, Donna S. Kienzler

Chapter 2 - Adapting your message to your audience. In this chapter, we will address the following questions: How to identify your audience, ways to analyze different kinds of audiences, how to choose channels to reach audiences, how to adapt your message to the audience, how to characterize good audience benefits, how to create audience benefits, how to communicate with multiple audiences. | Chapter 2 Adapting Your Message to Your Audience Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Chapter 2 Learning Objectives LO 2-1 How to identify your audience LO 2-2 Ways to analyze different kinds of audiences LO 2-3 How to choose channels to reach audiences LO 2-4 How to adapt your message to the audience LO 2-5 How to characterize good audience benefits LO 2-6 How to create audience benefits LO 2-7 How to communicate with multiple audiences Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- A person can be in two audiences Identify Your Audiences Gatekeeper Primary Secondary Auxiliary Watchdog Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Analyze Your Audiences Individuals Group members Demographics Psychographics Organizations Culture Discourse community Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Analyze Individuals People

• PR - Truyền thông
• Administrative communication
• Business communication
• Business communication environment
• Communication process
• Analyze individuals
• Analyze organizations
• Business and administrative communication
• Navigating the business communication environment
• Designing documents
• Building goodwill
• Effective messages
• Analysis questions
• Negative situations
• Business environment
• Corporate culture
• Composing activities
• Designing documents
• Page design guidelines
• Communicating across cultures
• Intercultural communicator
• Team interactions
• Team leadership
• Sharing informative
• Positive messages
• Communicating across cultures