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Chapter 7 - Organizations in the distribution process. After completing this unit, you should be able to: Become familiar with tourism distribution systems organizations and their functions, understand travel agents and their role in the distribution system, consider the impact of the internet on the distribution system,. | Organizations in the Distribution Process 7 LEARNING OBJECTIVES Become familiar with tourism distribution systems organizations and their functions. Understand travel agents and their role in the distribution system. Consider the impact of the Internet on the distribution system. Examine the role of the tour wholesaler. Recognize that travel suppliers can use a combination of channels of distribution. OPERATING SECTORS OF THE TOURISM INDUSTRY Suppliers Transportation Providers Accommodations Food Service Resorts Recreation, Entertainment, etc. Customers Individuals Pleasure Groups Business Groups, Etc. Tour Wholesaler Specialty Channeler Retail Travel Agent Specialty Channeler Specialty Channeler Specialty Channeler Tour Wholesaler Tour Wholesaler Tour Wholesaler Retail Travel Agent Retail Travel Agent Retail Travel Agent Direct Channel via Internet Telephone Suppliers Office Host Retail Travel Agent Home-based Travel Agent TOURISM DISTRIBUTION CHANNELS TOP TEN TRAVEL AGENCIES 2009 Sales UNITED STATES TOUR OPERATORS ASSOCIATION FACT SHEET TRADE FAIRS AND SHOWS Special entities in promotion /distribution of travel are fairs, exchanges, shows, exhibitions, and markets. The entities bring buyers and sellers together at venues where billions of dollars of business is transacted. ITB BERLIN The biggest of these entities is ITB Berlin, which takes place in March every year. ITB is, without doubt, the largest travel trade show in the world. Visit ITB’s Web site at www.fair.itb-berlin.de. WORLD TRAVEL MARKET The World Travel Market (WTM) held annually in London each November is the world’s second largest travel trade show. Visit its Web site at www.wtmlondon.com. POW WOW In the United States, the major trade show is USTA’s International Pow Wow. See www.ustravel.org/events/international-pow-wow | Organizations in the Distribution Process 7 LEARNING OBJECTIVES Become familiar with tourism distribution systems organizations and their functions. Understand travel agents and their role in the distribution system. Consider the impact of the Internet on the distribution system. Examine the role of the tour wholesaler. Recognize that travel suppliers can use a combination of channels of distribution. OPERATING SECTORS OF THE TOURISM INDUSTRY Suppliers Transportation Providers Accommodations Food Service Resorts Recreation, Entertainment, etc. Customers Individuals Pleasure Groups Business Groups, Etc. Tour Wholesaler Specialty Channeler Retail Travel Agent Specialty Channeler Specialty Channeler Specialty Channeler Tour Wholesaler Tour Wholesaler Tour Wholesaler Retail Travel Agent Retail Travel Agent Retail Travel Agent Direct Channel via Internet Telephone Suppliers Office Host Retail Travel Agent Home-based Travel Agent TOURISM DISTRIBUTION CHANNELS TOP TEN TRAVEL AGENCIES 2009 Sales UNITED STATES TOUR OPERATORS ASSOCIATION FACT SHEET TRADE FAIRS AND SHOWS Special entities in promotion /distribution of travel are fairs, exchanges, shows, exhibitions, and markets. The entities bring buyers and sellers together at venues where billions of dollars of business is transacted. ITB BERLIN The biggest of these entities is ITB Berlin, which takes place in March every year. ITB is, without doubt, the largest travel trade show in the world. Visit ITB’s Web site at www.fair.itb-berlin.de. WORLD TRAVEL MARKET The World Travel Market (WTM) held annually in London each November is the world’s second largest travel trade show. Visit its Web site at www.wtmlondon.com. POW WOW In the United States, the major trade show is USTA’s International Pow Wow. See www.ustravel.org/events/international-pow-wow
