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Chapter 16 - Ethics and other informal controls. The learning objectives for this chapter include: distinguish among the types of informal controls on the media, explain the most important ethical principles, explain what the standards departments and performance codes are, discuss the relationship between the media and their advertisers vis-à-vis ethical practices, understand the pros and cons of pressure groups. | THE DYNAMICS OF MASS COMMUNCATION Joseph R. Dominick University of Georgia--Athens Regulation of the Mass Media Chapter 16 Ethics and Other Informal Controls Personal Ethics Performance Codes Internal Controls Outside Influences Chapter Outline Ethics are rules of conduct or principles of morality that point us toward the right or best way to act in a situation. Personal Ethics Principle of the Golden Mean – Aristotle Moral virtue lies between two extremes. Moderation is the key. The proper way of behaving lies between doing too much and doing too little. Example: coverage of civil disorders Ethical Principles The Categorical Imperative – Immanuel Kant What’s right for one is right for all. We act according to rules we want to see universally applied. Conscience informs us what is right. Example: Use of deception in news gathering Ethical Principles Principle of Utility – Bentham and Mill The best ratio of good to evil for the general society. How much good is done? How much evil is avoided? 1. Calculate the consequences. 2. Choose the path that maximizes good and/or minimizes evil. Example: printing the Pentagon Papers Ethical Principles Veil of Ignorance – John Rawls Justice is blind. Justice emerges when we treat everyone without social differentiations. All parties in a dispute should be placed behind a veil of ignorance. Example: Press – politician relationships Ethical Principles Principle of Self-Determination – Judeo-Christian ethic Human beings have value apart from any circumstances. They should not be used to accomplish an end if that violates their self-determination. “Love your neighbor as yourself.” Example: press should avoid being used by sources Ethical Principles Definitions Values Principles Loyalties Action Personal Ethics ~ Ralph Potter What are the facts? What are our alternative possible actions? What values are involved? Which values are more relevant to deciding a course of action? What ethical principles apply? Where do our loyalties lie? | THE DYNAMICS OF MASS COMMUNCATION Joseph R. Dominick University of Georgia--Athens Regulation of the Mass Media Chapter 16 Ethics and Other Informal Controls Personal Ethics Performance Codes Internal Controls Outside Influences Chapter Outline Ethics are rules of conduct or principles of morality that point us toward the right or best way to act in a situation. Personal Ethics Principle of the Golden Mean – Aristotle Moral virtue lies between two extremes. Moderation is the key. The proper way of behaving lies between doing too much and doing too little. Example: coverage of civil disorders Ethical Principles The Categorical Imperative – Immanuel Kant What’s right for one is right for all. We act according to rules we want to see universally applied. Conscience informs us what is right. Example: Use of deception in news gathering Ethical Principles Principle of Utility – Bentham and Mill The best ratio of good to evil for the general society. How much good is done? How much evil is .
