"marketing communications" trang 7 - tải miễn phí từ Tailieuchung
Lecture Advertising and promotion (2/e) – Chapter 12: Measuring the effectiveness of the IMC program

Lecture Advertising and promotion (2/e) – Chapter 12: Measuring the effectiveness of the IMC program
41    87    0
Lecture Advertising and promotion (2/e) – Chapter 15: Public relations

Lecture Advertising and promotion (2/e) – Chapter 15: Public relations
39    77    0
Lecture Advertising and promotion (2/e) – Chapter 16: Sales promotion

Lecture Advertising and promotion (2/e) – Chapter 16: Sales promotion
43    92    0
Lecture Advertising and promotion (2/e) – Chapter 3: Social, ethical and regulatory aspects

Lecture Advertising and promotion (2/e) – Chapter 3: Social, ethical and regulatory aspects
36    44    3
Lecture Advertising and promotion (2/e) – Chapter 5: Starting with the consumer

Lecture Advertising and promotion (2/e) – Chapter 5: Starting with the consumer
57    59    3
Lecture Advertising and promotion (2/e) – Chapter 6: Branding and building relationships with the database

Lecture Advertising and promotion (2/e) – Chapter 6: Branding and building relationships with the database
40    42    3
Lecture Advertising and promotion (2/e) – Chapter 7: Planning for IMC

Lecture Advertising and promotion (2/e) – Chapter 7: Planning for IMC
43    48    3
Lecture Advertising and promotion (2/e) – Chapter 8: Establishing objectives and budgeting for the IMC program

Lecture Advertising and promotion (2/e) – Chapter 8: Establishing objectives and budgeting for the IMC program
47    53    3
Lecture Advertising and promotion (2/e) – Chapter 10: Media and contact strategy

Lecture Advertising and promotion (2/e) – Chapter 10: Media and contact strategy
62    50    3
Lecture Advertising and promotion (2/e) – Chapter 11: Media choices: evaluating media options

Lecture Advertising and promotion (2/e) – Chapter 11: Media choices: evaluating media options
61    81    3
Lecture Advertising and promotion (2/e) – Chapter 12: Measuring the effectiveness of the IMC program

Lecture Advertising and promotion (2/e) – Chapter 12: Measuring the effectiveness of the IMC program
41    65    3
Lecture Advertising and promotion (2/e) – Chapter 15: Public relations

Lecture Advertising and promotion (2/e) – Chapter 15: Public relations
39    65    3
Lecture Advertising and promotion (2/e) – Chapter 16: Sales promotion

Lecture Advertising and promotion (2/e) – Chapter 16: Sales promotion
43    59    3
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry

How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry
13    22    2
Ebook Advertising, promotion, and other aspects of integrated marketing communications (7th ed): Part 2

Ebook Advertising, promotion, and other aspects of integrated marketing communications (7th ed): Part 2
394    7    1
Ebook Advertising, promotion, and other aspects of integrated marketing communications (7th ed): Part 2

Ebook Advertising, promotion, and other aspects of integrated marketing communications (7th ed): Part 2
394    7    1
Chapter 8: Marketing and Advertising Planning: Top­Down, Bottom­Up, and IMC

Chapter 8: Marketing and Advertising Planning: Top­Down, Bottom­Up, and IMC
25    65    1
Lectures Marketing management: Chapter 19 - ThS. Nguyễn Tiến Dũng

Lectures Marketing management: Chapter 19 - ThS. Nguyễn Tiến Dũng
30    84    0
Lecture Principles of Marketing - Chapter 14: Communicating customer value

Lecture Principles of Marketing - Chapter 14: Communicating customer value
38    70    0
Ebook Marketing strategy (5th edition): Part 1

Ebook Marketing strategy (5th edition): Part 1
347    83    0
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