TAILIEUCHUNG - Ebook Marketing strategy (5th edition): Part 1

(BQ) Part 1 book "Marketing strategy" has contents: Marketing in Today’s economy, strategic marketing planning, marketing ethics and social responsibility in strategic planning, collecting and analyzing marketing information, developing competitive advantage and strategic focus, product strategy, integrated marketing communications,.and other contents. | F I F T H E D I T I O N Marketing Strategy . Ferrell The University of New Mexico Michael D. Hartline The Florida State University Australia Brazil Japan Korea Mexico Singapore Spain United Kingdom United States Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Marketing Strategy, Fifth Edition . Ferrell and Michael D. Hartline Vice President of Editorial, Business: Jack W. Calhoun Editor-in-Chief: Melissa Acuna Executive Editor: Mike Roche Developmental Editor: Elizabeth Lowry Editorial Assistant: Kayti Purkiss ª 2011, 2008 South-Western, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. Marketing Manager: Bill Hendee Marketing Coordinator: Shanna Shelton Senior MarCom Manager: Sarah Greber Senior Content Project Manager: Diane Bowdler Production Technology Analyst: Emily Gross For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, 1-800-354-9706 For permission to use material from this text or product, submit all requests online at Further permissions questions can be emailed to permissionrequest@ Media Editor: John Rich First Print Buyer: Miranda Klapper Production Service: MPS Limited, A Macmillan Company ExamView â is a registered trademark of eInstruction Corp. Windows is a registered trademark of the Microsoft Corporation used herein under license. Macintosh and Power Macintosh are registered trademarks .

• Marketing - Bán hàng
• Marketing strategy
• Strategic marketing planning
• Social responsibility
• Strategic planning
• Analyzing marketing information
• Developing competitive advantage
• Integrated marketing communications
• Product strategy
• International Marketing
• Product standardization strategy
• Product adaptation strategy
• Marketing quốc tế
• Chiến lược Marketing
• Sản phẩm Marketing
• Internet Marketing
• Internet marketing strategy
• Marketing mix
• Interactive marketing communications
• Business to consumer Internet marketing
• Principles of Marketing
• Lecture Principles of Marketing
• Customer driven Marketing strategy
• Market segmentation
• Market targeting
• Lecture Marketing channel strategy
• Marketing channel strategy
• Quản trị kênh phân phối
• Kênh phân phối
• Define a marketing channel
• Marketing channels
• Marketing process
• Marketing in the digital age
• Marketing strategy in the digital age
• Defining marketing
• The marketing process
• Build customer relationships
• A customer driven strategy
• Retailing structures
• Retail positioning strategy
• Channel analysis
• Auditing marketing channels
• Internet marketing fundamentals
• Internet strategy development
• Internet micro environment
• Internet macro environment
• Basic Marketing
• Lecture Basic Marketing
• Managing marketing’s link
• Marketing plan
• Marketing strategy planning
• Planning Marketing
• Building customer relationships
• Marketing’s role
• Marketing in today’s economy
• The marketing program
• Developing innovative marketing plans
• Marketing strategy planning process
• Forecasting market potential
• Fundamentals of marketing
• Lecture fundamentals of marketing
• Marketing task
• Marketing management
• Communicating customer value
• Integrated marketing communications strategy
• Segmenting and targeting
• End User analysis
• Service outputs
• Make or buy channel analysis