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Lecture "Designing business plan - Unit 3: industry and market analysis" presentation of content: Industry size, growth rate and sales projections, competition among existing firms, market analysis. | Unit 3 INDUSTRY AND MARKET ANALYSIS Ngô Quý Nhâm Email quynham@gmail.com Web sites.google.com site ngoquynham Lecture outline Industry analysis Industry size growth rate and sales projections Industry structure Key success factors Industry trends Market analysis Market segmentation and target market selection Buyer behavior Competitor analysis Estimate of annual sales and market share Industry size growth rate and sales projections____________________________ Rules of thumb Always display financial information in a multiyear format making it easy to spot trends. Display information graphically if possible Provide information about the industry on a regional local or segment basis if possible Avoid the temptation to report only positive or flattering information Not only data but analysis and .
