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The big question is, though, how effective are these marketing ploys? Am I really going to go out and buy Proactive Acne Solution because I think it will do for me what it did for Jessica Simpson? National studies buy the FCC have said yes. As Sue Jozui’s brilliant and accurate statement says, the audience subject to celebrity oriented advertisements is expected to relate approval of the particular celebrity with the approval of the product. This is true, and certainly insults the intelligence of the target audience. This particular form of advertising by celebrities is effectively analyzed in Maslow’s. | English Solutions for Engineering and Sciences Research Writing A guide for English learners to publish in international journals By Adam Turner Director English Writing Lab Center for Teaching and Learning and College of Engineering Hanyang University Seoul Korea hanyangwritingcenter@gmail.com www. hanyangowl. org 02-2220-1612 Version 1.4 December 2009 English Writing Lab Hanyang University Centerfor Teaching and Learning These materials were designed for engineering and sciences graduate students writing for publication in English at Hanyang University in Seoul Korea. However most of the material is useful for writing in other fields and for new authors from any language background. This edition is a work in progress. Some formatting problems remain. Please use the bookmarks function in the upper left panel of the PDF viewer to view the contents. For instructions see http screenr.com EK1 Readers using this book should also download files on Computer-assisted writing http www.hanyangowl.org media computerassisted computerassistedwriting.pdf Common format and punctuation errors http www.hanyangowl.org course view.php id 26 How to modify the settings of MS Word editing functions http www.hanyangowl.org media computerassisted 2007mswordediting.pdf And MS Word skills http www.hanyangowl.org media computerassisted mswordskillscombined.pdf Biomedical researchers can download a separate guide to biomedial writing PDF ebook http www.hanyangowl.org media biomedical handbookbiomedicalwriting.pdf Terms of use These materials may be freely distributed for non-commercial purposes under creative commons license English http creativecommons.org licenses by-nc-sa 3.0 http creativecommons.org licenses by-nc-sa 3.0 deed.ko If any changes are made to the materials they must also be freely available under this share alike license. Credit must be given as follows 2009 HYU CTL English Writing Lab and Adam Turner http www.hanyangowl.org Definition of non-commercial use http ocw.mit.edu