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Database Management Verifiable Data – confirming the accuracy of the stored data by randomly calling a customer and verifying name, address, phone, email, and other attributes in the record. Data Cleansing – the act of detecting and correcting (or removing) corrupt or inaccurate records from a record set, table, or database. Used mainly in databases, the term refers to identifying incomplete, incorrect, inaccurate, irrelevant etc. parts of the data and then replacing, modifying or deleting this dirty data. Deduplication – process that uses matching logic to eliminate file records that are duplicates. Data Summarization – analyzing customer database and providing a high level summary of it’s contents: #. | Database Marketing Solutions direct marketing Direct Marketing – What is it? Products and services being offered directly to potential customers, using direct mail, catalogs, inserts, phone, email, etc. Read off slide Direct Marketing Role Where does direct marketing fit into the purchase funnel. Whereas TV is to build brand, internet and print offers in-depth product information, direct marketing makes the final sales pitch and therefore has a direct correlation to the sale. A Direct Line to Consumers more effective than broadcasting pinpoints exact individual communicates to consumers directly Marketing Must Be Measurable Direct marketing gives us the greatest flexibility to test, measure, and tune for maximum performance and return on investment. Direct Marketing And it’s measurable. This chart was put together by Booz Allen Hamilton where direct marketing is the easiest one to measure, followed by in-store promotions, print, tv, billboards, internet, and . | Database Marketing Solutions direct marketing Direct Marketing – What is it? Products and services being offered directly to potential customers, using direct mail, catalogs, inserts, phone, email, etc. Read off slide Direct Marketing Role Where does direct marketing fit into the purchase funnel. Whereas TV is to build brand, internet and print offers in-depth product information, direct marketing makes the final sales pitch and therefore has a direct correlation to the sale. A Direct Line to Consumers more effective than broadcasting pinpoints exact individual communicates to consumers directly Marketing Must Be Measurable Direct marketing gives us the greatest flexibility to test, measure, and tune for maximum performance and return on investment. Direct Marketing And it’s measurable. This chart was put together by Booz Allen Hamilton where direct marketing is the easiest one to measure, followed by in-store promotions, print, tv, billboards, internet, and sponsorship as the hardest to determine the performance of the marketing campaign. At the end of the day, what stands out is what we can measure simply. Direct marketing offers us that solution. Easiest channels to measure are on the left and the harder ones are on the right according to this scale from Booz Allen Hamilton. * TV channel measurement sample size is very very small * Print channel has media habit surveys and only done 2x a year Direct Marketing Benefits Directly impacts decision-making stage of consumer purchase funnel Direct correlation to sales Personalized message to targeted audience Allows for multi-channel campaigns Good return on investment Test Measure Optimize “Direct marketing is targeted and measurable” To sum it up: read off list what we do What We Do Datanium delivers database marketing solutions In everything that we do, we seek to produce a measurable response by using a data driven strategy. What We Do We help you find your target audience. We provide you
