TAILIEUCHUNG - Chapter 14: Direct Marketing

McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. .Direct Marketing Defined “The total of activities by which the seller . . . direct efforts to a target audience using one or more media for the purpose of soliciting a response by phone, mail, the internet or personal visit from a prospective customer.” Includes: Direct selling Direct mail Telemarketing Internet selling Direct action marketing Catalog selling Television/ print media Cable TV .Factors contributing to the growth of direct marketing Consumer Credit Cards Over 1 billion credit cards in circulation List development Statement inserts Catalogs/Sweepstakes Direct Marketing Syndicates Creating Opportunities Changing Structure of American Society Increase in two income. | 14 Direct Marketing 2004 The McGraw-Hill Companies Inc. All Rights Reserved. Direct Marketing Defined The total of activities by which the seller. . . direct efforts to a target audience using one or more media for the purpose of soliciting a response by phone mail the internet or personal visit from a prospective customer. Includes Direct selling Direct mail Telemarketing Internet selling Direct action marketing Catalog selling Television print media Cable TV SSlX Factors contributing to the growth of direct marketing Consumer Credit Cards Over 1 billion credit cards in circulation Direct Marketing Syndicates Creating Opportunities List development Statement inserts Catalogs Sweepstakes Changing Structure of American Society Increase in two income households Money-rich Time-poor - need for convenience Technological Advances Better communications via electronic media computers Rapid package delivery Electronic delivery systems Ability to measure effects of direct marketing efforts Cost per order Cost per .

• Internet Marketing
• Technological Advances
• Sales Promotion
• Direct Marketing
• Database Marketing
• Industrial classification
• Marketing Media
• Drug susceptibility
• Diagnosis of tuberculosis
• Drug susceptibility testing
• Advances microscopic
• Tạp chí khoa học
• Tạp chí Công nghệ
• Quản lí công nghệ
• Scientific and technological advances transfer
• Northern mountainous area
• Technological Innovation
• Warning Challenge
• Playing Field
• Communications Systems
• Committee Methodology
• Sensor Attacks
• trình bày báo cáo
• tài liệu báo cáo khoa học
• báo cáo y học
• kiến thức y học
• nghiên cứu y học
• Enterprise resource planning
• Success of ERP implementation
• Development of ERP system
• Software packages for ERP implementation
• Training and technological complexity
• BMC Bioinformatics
• Likelihood ratio
• Forensic DNA
• Multiple individuals
• DNA profiles
• BMC Psychology
• Eye tracking
• Mild Traumatic brain injury
• Virtual reality
• Genome Biology
• Fundamental characteristics
• Infiltrating stromal
• Immune cells
• Class activities
• Electronic learning
• Incorporating technological advances
• Visiting social sites
• Cheating during examinations