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In recent years, video has all but taken over the World Wide Web. Whereas a few short years ago, it was a technological challenge to put a short, tiny video on a website, making those websites special; today websites are expected to provide video content for their viewers. In fact, for many people, websites which don’t have videos are considered “old fashioned,” “out of touch” and “just plain boring.” This incredible change has been brought about by two major technological breakthroughs in the Internet. . | Why Use Video for Your Online Business Sigurd Kvernmoen Why Use Video For Your Online Business Sigurd Kvernmoen 2013 by CINéSYN Published by CINéSYN at Smashwords CINéSYN is a video production company. Visit us at www.cinesyn.com. 1 Contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Introduction 3 Some Startling Statistics 7 Building rapport with potential customers 9 Showing off products and services 13 Nothing Beats Video for Educating the Consumer 17 Video is More Easily Syndicated 21 Increasing Interest in Your Website 24 People Remember Video Better 29 Engaging customers with your brand 34 Video Increased Google Rankings 36 Video Increases Sales 40 Your Competitors are Using Video 45 Finding the Right Video Production Professional 47 Introducing CINéSYN .
