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Sweepstakes/games –a promotion where winners are determined purely by chance and cannot require a proof of purchase as a condition for entry. Winners are determined by random selection from the pool of entries or generation of a number to match those held by game entrants. | 16 Sales Promotion Advertising and Promotion McGraw-Hill 2004 The McGraw-Hill Companies Inc. All Rights Reserved. Sales Promotion A direct inducement that offers an extra value or incentive for the product to the sales force distributors or the ultimate consumer with the primary objective of creating an immediate sale. An extra incentive to buy An acceleration tool An inducement to intermediaries Targeted to different parties Sales Promotion Vehicles Consumer-Oriented Samples Coupons Premiums Contests sweepstakes Refunds rebates Bonus packs Price-off deals Frequency programs Event marketing Trade-Oriented Contests dealer incentives Trade allowances Point-of-purchase displays Training programs Trade shows Cooperative .
