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Journalists are often ill equipped to meet the information needs of special populations during health-related emergencies. They also may not see it as their job or role to communicate directly with these audiences. Special populations include elderly people, disabled people, homeless people, housebound populations, racial and cultural minorities, linguistic minorities, illiterate populations, transient populations (for example, tourists, business travellers and migrant workers) and institutionalized populations. Because mass media outlets tailor their content to reach particular demographic groups, it is the role of the public health body to get its message to as many different audiences through as many different channels as possible. This includes special audiences who cannot. | Copyright 2012 Rebecca and Genevieve Williams Joplin Tornado Info and David Burton MU Extension The Use of Social Media for Disaster Recovery Lessons learned while creating and managing Joplin Tornado Info 2011 on Facebook and further implemented with Branson Tornado Info 2012 Missouri Flood Info 2011-2012 US Tornado Info 2012 and others. www.facebook.com MissouriFloodInfo www.facebook.com JoplinTornadoInfo UNIVERSITY OF MISSOURI Extension http extension.missouri.edu Branson Tornado Info www.facebook.com MissouriFloodInfo This publication will be updated periodically. 5 24 12 Version 2.0. Page 1 Copyright 2012 Rebecca and Genevieve Williams Joplin Tornado Info and David Burton MU Extension Guidelines written by Rebecca and Genevieve Williams of Neosho Mo. the founders of Joplin Tornado Info. Contact at joplintornadoinfo@gmail.com. Publication designed and portions written by David Burton civic communication specialist University of Missouri Extension. Contact at burtond@missouri.edu. For speaking engagement or training opportunities please contact the authors of this guide directly to work out fees and travel expenses. BIOGRAPHIES OF AUTHORS Rebecca Williams is the managing administrator at www.facebook.com joplintornadoinfo a Facebook community with over 47 000 fans. She is co-author of The Use of Social Media for Disaster Recovery which is a field guide. Rebecca is a seventh generation Ozarkian and community activist. She is a 1986 graduate of Missouri Southern State University with an Associate of Science in Nursing. Rebecca has worked as a crisis intervention specialist psychiatric nurse home health and labor delivery nurse. She has experience in radio television and cable television broadcasting sales copywriting public relations and voice over work. Genevieve Williams is a Social Media and Web Marketing Strategist and has worked in Marketing and Advertising for the past 7 years. She is the creator and Project Manager of Joplin Tornado Info a Mashable Award .
