Đang chuẩn bị nút TẢI XUỐNG, xin hãy chờ
Tải xuống
T he invention of e-mail as an efficient mode of communication gives rise to an intriguing benefit:One need not answer a question immediately as would be expected in real-time conversation. Therefore, on occasion, I prefer to ponder before I answer, as I did when honored with the request to write this preface to Essentials of Licensing Intellectual Property. | ESSENTIALS of T ._._ Licensing Intellectual Property Different types of licensing strategies Anatomy of an IP license Determining the royalty rate The art of negotiating a licensing deal Policing and enforcing licenses b Alexander I. Poltorak Paul J. Lerner ESSENTIALS of Licensing Intellectual Property Essentials Series The Essentials Series was created for busy business advisory and corporate professionals.The books in this series were designed so that these busy professionals can quickly acquire knowledge and skills in core business areas. Each book provides need-to-have fundamentals for those professionals who must Get up to speed quickly because they have been promoted to a new position or have broadened their responsibility scope Manage a new functional area Brush up on new developments in their area of responsibility Add more value to their company or clients Other books in this series include Essentials of Accounts Payable Mary S. Schaeffer Essentials of Capacity Management Reginald Tomas Yu-Lee Essentials of Cash Flow H.A. Schaeffer Jr. Essentials of Corporate Performance Measurement George T. Friedlob Lydia L.F Schleifer and Franklin J. Plewa Jr. Essentials of Cost Management Joe and Catherine Stenzel Essentials of CRM A Guide to Customer Relationship Management Bryan Bergeron Essentials of Credit Collections and Accounts Receivable Mary S. Schaeffer Essentials of Financial Analysis George T. Friedlob and Lydia L. F. Schleifer Essentials of Intellectual Property Alexander I. Poltorak and Paul J. Lerner Essentials of Knowledge Management Bryan Bergeron Essentials of Licensing Intellectual Property Alexander I. Poltorak and Paul J. Lerner Essentials of Patents Andy Gibbs and Bob DeMatteis Essentials of Payroll Management and Accounting Steven M. Bragg Essentials of Shared Services Bryan Bergeron Essentials of Supply Chain Management Michael Hugos Essentials of Treasury and Cash Management Michele Allman-Ward and James Sagner Essentials of Trademarks and .
