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We have learned to what it takes to get ready for export, how to identify and find market outlets for products, and tips for going after the target markets. To sum up, we have provided an example of how one Wildlife Friendly product, specialty yarn, used the steps in this guide to identify and prioritize market outlets for their products We encourage you to use these same steps for your own products and start talking to potential buyers. Remember, offer a high quality product, tell the buyer about the wonderful natural beauty and endangered wildlife being protected. | Assessment Of The Comparative Advantage Of Various Consumer Goods Produced In India Vis-à-vis Their Chinese Counterparts Sponsored by National Manufacturing Competitiveness Council NMCC Transaction Services - Strategy PRICEWÁịRHOUsE ũOPERS FICCI PricewaterhouseCoopers and FICCI have taken all reasonable steps to ensure that the information contained herein has been obtained from reliable sources and that this publication is accurate and authoritative in all respects. However this publication is not intended to give legal tax accounting or professional advice. No reader should act on the basis of any information contained in this publication without considering and if necessary taking appropriate advice upon their own particular circumstances. If such advice or other expert assistance is required the services of a competent professional should be sought. This publication and any extract from it may not be copied paraphrased reproduced or distributed in any manner or form whether by photocopying electronically by internet within another document or otherwise without prior written permission . Further any quotation citation or attribution of this publication or any extract from it is strictly prohibited without prior written permission ÍT. U J3 í - V.Krishnamurthy Chairman RRHHIW Government of India IỔÌ fàfèwìui . uí ụ r dl ụí N National Manufacturing Competitiveness Council FOREWORD The growth in developed western markets has slowed down consequently a large number of global players are increasingly looking towards developing markets like India and China for their future growth. Countries like India and China not only offer a huge untapped domestic market but also have the advantage of keeping the manufacturing costs much lower. Consumer durables constitute an important segment of the manufacturing sector. Prior to liberalization of the economy consumer durables sector in India was restricted to a handful of domestic players who had a combined market share of 90 . .
