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The goal of this specialized program is to create specialists in the domain of marketing analysis, more specifically in the field of analytical customer relationship management (customer intelli- gence) to support business marketing decisions of the firm. This advanced Master program started in October 1999. The program adressess the strong need of companies for better-educa- ted staff with strong skills in the domain of marketing analysis. Thanks to information technology and the availability of market data both at the demand side (customer information, e.g. scanning data, ) and supply side (internal information about marketing actions, competitors, .), marketing as a . | 1 University of Rajasthan Jaipur M.Com. Business Administration Syllabus Semester Scheme 2012-14 Contents 1. Ordinances 2. Eligibility 3. Scheme of Examination 4. Semester Structure 5. Course Details 1. NEW ORDINANCES RELATED TO M.Com. BUSINESS ADMINISTRATION Semester Scheme O.199F1 The examination of Regular students of Master degree Post-graduate courses of the University admitted in the academic session 2011-12 and after shall be based on a Semester Examinations b Continuous Assessment c Choice Based Credit System and d Semester Grade Point Average and Cumulative Grade Point Average system as provided in O.199F1to O.199F5. The ordinances which were in force prior to academic session 2011-12 will be applicable for Non-collegiate students wherever permissible and students admitted prior to academic session 2011-12 only. The ordinances O.199F1to O.199F5 will have overriding effect over other ordinances for the Regular courses leading to Masters degree. O.199F2 Fifteen 15 hours of theory teaching will lead to one credit which means one hour per week theory teaching in a semester of 90 teaching days and in case of practical 45 hours of laboratory work will lead to two credit which means 3 hours practical class per week in a semester of 90 teaching days . Each semester of Master s course shall offer 36 credits or more. Number of Semester Examinations and Minimum Credit required to be earned for award of Master degree in various Post-Graduate courses is specified in table given below. S. No . Faculty Degree Subject Number of Semesters Minimum Credit Required 1 Arts M.A. Master of Arts 1. English 4 120 2 2. European Studies 4 120 3 3. French 4 120 2 4 4. Hindi 4 120 5 5. Philosophy 4 120 6 6. Sanskrit 4 120 7 7. Urdu 4 120 8 Social Science M.A. Master of Arts 1. Anthropology 4 120 9 2. Economics 4 120 10 3. Garment Production and Export Management 4 120 11 4. Geography 4 120 12 5. History 4 120 13 6. Mathematics 4 120 14 7. Political Science 4 120 15 8. Psychology 4 120
