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Profit Upgrade: How to Turn Your Workforce into Your Salesforce, and Add GBP 1, 000s, GBP 100, 000s or GBP 1m+ to Your Bottom-line Profits (each Year, and Even in Sluggish Times) | PROFIT UPGRADE by Richard Parkes Cordock SMASHWORDS EDITION Copyright Richard Parkes Cordock 2008 First Published 2008 by ELW Publishing Bath UK ISBN 978-0955298615 Thank you for downloading this free ebook. You are welcome to share it with your friends. This book may be reproduced copied and distributed for non-commercial purposes provided the bookremains in its complete original form. If you enjoyed this book please return to Smashwords.com to discover other works by this author. Thank you for your support. Contents About the Author Introduction Chapter 1 Attitude The Key to Turning Your Workforce into Your Salesforce Chapter 2 Everybody in Your Company is Responsibly for Selling Not Just Your Direct Sales Team Chapter 3 Beware of Unhappy Customers and the Internet Chapter 4 Barbers Barmen and Middlemen Chapter 5 Business-Owner-Thinking A New Way of Training Your Employees Chapter 6 How Can Duncan Bannatyne Spend so Much Time on TV and Still Grow a Multi-Million Pound Business Chapter 7 Recruitment and Training The Key to growing Your Business Chapter 8 Ten Practical Steps to Turn Your Workforce into Your Salesforce Chapter 9 Getting Business-Owner-Thinking into the DNA of Every Employee in Your Company Chapter 10 The Profile of an Excellent Company Chapter 11 What Now Your Next Steps Appendix A How I Personally Train Companies to Turn Their Workforces into iii Their Salesforces Appendix B 20 Training Modules for Immediate Use Which You Can Copy Appendix C 52 Ready to Implement Training Tips and Suggestions Postscript The Origins of Business-Owner-Thinking .