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If the organisation lives up to the values expressed in its mission statement, acts in accordance with the principles derived from it and meets the standards it generates the organisation will be securing its morale and strengthening its reputation. If, on the other hand, it fails to live up to these values, it leaves itself open to charges of hypocrisy, weakness and/or ignorance from inside and outside the organisation: morale will be low and reputation shaky | Marianne Talbot Make Your Mission Statement Work Practical books that inspire Powerful Business Speeches How to motivate and persuade - whatever the business situation Managing Your Time What to do and how to do it in order to do more Drive a Great Sales Team For sales managers who want results Master Your Own Destiny How to set up and run a small business Managing Difficult people Effective management strategies for handling challenging behaviour Please send for a free copy of the latest catalogue to How To Books 3 Newtec Place Magdalen Road Oxford OX4 1RE United Kingdom email .
