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Be prepared, learn all you can, both broadly and specifically. That is, become as well-rounded as you can. Concentrating on sports and beer will serve you well in some settings, but will not be enough for most others. The more knowledgeable you are, the higher you can rise, and a liberal education will add to the scope and quality of your judgment. At the same time, employers want to know what you can do well, and it is valuable to become expert in some particular sphere(s). Think about how you might become better qualified and be distinctive, standing out and being more interesting than other people. Persistence | Marketing Strategy Deciding Which Markets to Target Share of Mayonnaise Market Large variation by market Little variation over time Share of Coffee .
