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This positive change in attitudes and practices is echoed by the Organization for Economic Cooperation and Development, which says: ‘There is now a realistic prospect of harmonizing environmental and economic considerations, and thus of gradually incorporating these objectives in policy.’ Many executives have demonstrated that pursuing sustainable development strategies makes good business sense. For example, a 3M manufacturing plant scaled down a wastewater treatment operation by half, simply by running cooling water through its factories repeatedly instead of discharging it after a single use. Meanwhile Dow’s ‘Waste Reduction Always Pays’ programme, which began in 1986, has fostered more than 700. | siBDC NETWORK The University of Georgia Writing a Business Plan Small Business Development Center Georgia State University A Member of the Georgia SBDC Network 404-413-7830 web www.georgiasbdc.org Writing a Business Plan Georgia State SBDC 1 Why Write a Business Plan A Business Plan helps you evaluate the feasibility of a new business idea in an objective critical and unemotional way. Marketing - Is there a market How much can you sell Management - Does the management team have the skill Financial - Can the business make a profit It provides an operating plan to assist you in running the business and improves your probability of success. Identify opportunities and avoid mistakes Develop production administrative and marketing plans Create budgets and projections to show financial outcomes It communicates your idea to others serves as a selling tool and provides the basis for your financing proposal. Determine the amount and type of financing needed Forecast profitability and investor return on investment Forecast cash flow show liquidity and ability to repay debt Who will use the plan If you won t use the plan to raise money your plan will be internal and may be less formal. If you are presenting it to outsiders as a financing proposal presentation quality and thorough financial analysis are very important. Writing a Business Plan Georgia State SBDC 2 Basic Business Plan Guidelines Writing a Business Plan will probably take a lot of time. Up to 100 hours or more is not uncommon for a new business that requires a lot of research. A typical plan will have three sections. Section one is a written section describing Management and Marketing aspects of the business. Section Two includes financial projections. Section Three is supplemental information. A short 3-5 pages Executive Summary is often added at the beginning of more complex business plans. Section One should be thorough but concise and to-the-point. Use headlines graphs and bullets to improve readability. .
