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By ensuring through vehicle Type Approval schemes, support and information provided to manufacturers, that new vehicles, systems and components are designed and manufactured to the appropriate national, European and international road safety standards. By working with DfT and BIS policy colleagues, so that VCA’s operational experience helps their formulation of future standards and schemes plus developing VCA capabilities and expertise and exploring the potential safety benefits of emerging automotive technologies. By testing safety critical vehicle systems and components available in the UK marketplace and the safety of adapted vehicles like Wheelchair Accessible Vehicles for personal use | VisitBritain Business Plan 2012-2013 1 Contents Executive Summary.3 1. Our Business.4 2. The Context.7 Industry size.7 Britain s image and competitive position.7 Priority inbound markets.7 VisitBritain s contribution.8 Government priorities.9 Tourism landscape.9 Economic conditions.9 Access.10 Geopolitics.11 2012 the challenge and the opportunity.11 3. Our Activity.12 1. Inspiring travellers from overseas to visit and explore Britain.12 2. Delivering a global network to support tourism promotion overseas.14 3. Advise Government and industry on tourism - particularly on issues that affect our global competitiveness.15 4. Maximising public investment through partner engagement and commercial activity.16 Managing our business.18 4. Key Measures.19 5. Financial Information.22 Risk management.22 Summary income and expenditure budget.23 Appendix.24 Significant assumptions.24 2 Executive Summary 2012 is set to be a big year for Britain a big year for DCMS and so a big year for VisitBritain. This year Britain will host the London 2012 Olympic and Paralympic Games the London 2012 Festival and a whole host of other one-off cultural and sporting events as well as celebrate the Queen s Diamond Jubilee. This is Britain s moment and the eyes of the world will be on us. Tourism is key to the Government s plans to stimulate economic growth create jobs and rebalance Britain s economy. VisitBritain s value rests on our ability to sell Britain effectively overseas. We secure partnerships which double the Government s investment and extend our reach to bring in more international visitors who spend money here which delivers that growth and jobs. In 2011 Britain had its best year for a long time in terms of visitor spend - indeed we welcomed a record number of nearly 12 million holiday visitors - and our forecast for 2012 suggests that this will hold level -with 30.7 million overseas visitor arrivals expected in 2012 spending 17.6 billion. Maintaining current visitor levels would be a
