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Ian and Jane Campbell of Barambah Organics near Murgon in Queensland produce, process and market certified organic milk. Their movement into organic production was born from a long family interest in sustainable agriculture and the need to create a point of difference for their products. “Customers are often surprised by the unique taste of our milk. It comes from a balanced and healthy diet for the cows on our chemical-free broadacre pastures,” said Ian. Soil health and weed control are important considerations and are carefully managed with compost manures and lime. Being organic also means that cows are treated only with natural remedies such as homeopathy and minerals. | The Organic Products in the Green Marketing Laboratory Victor Danciu Ph.D. Professor Academy of Economic Studies Bucharest Abstract. A healthy way of life requires green products which protect the environment and the quality of life. Organic products have relevant green characteristics and particular benefits for the consumers the producers and the environment. The benefits support the rapidly growing world market of organic food in both developed and developing countries. Green issues and products have a growing importance in Romania. Even if the Romanians have not become fans of the green products yet a growing number of consumers prefer organic food. More important Romanian organic food has success on the export markets. Supporting and promoting organic products on both domestic and international markets requires significant efforts including those in the green marketing area. The requirements of the green marketing imply new thinking and acting towards new responsibilities and solutions. The task of the marketing is to bring on the market the green problems under the form of new products the change of the existing products through ecological improvement and abandoning the ecologically obsolete products. Key words organic product organic product policy ecological conscience green consumers green marketing. 1. The green marketing the laboratory of the success of the organic products The green marketing is often considered a solution to the many issues of the degradation of the environment and the consumers health. The ecological green or environmental marketing attempts to connect the classical components of the marketing and management to the ecological issues. The key-concept attempting to define the green marketing is how the responsibility and environmental issues are integrated into the concept of the marketing management. In this respect the green marketing might be defines as the holistic management process responsible for identifying anticipating and .
