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Đó là tầm nhìn, buộc hoặc tự nhiên, khuấy động lên quá trình suy nghĩ của chúng tôi và chúng ta có tự hỏi, "Có gì với điều đó?" Trong mắt công chúng thu hút sự chú ý của người dân, và thương hiệu phát triển mạnh về sự quan tâm. Không có gì để làm với bạn và thương hiệu của bạn? | Planning for Your Brand 157 around beliefs about yourself that make you feel special precious valuable worth your weight in gold. But the truth is that your brand does not give you these attributes. The fact that your brand now puts you on people s radar screens and therefore makes you feel valuable from the resulting recognition doesn t mean that the brand is responsible for you being valuable. You were always valuable and your brand gave your value a forum to be seen. Said more simply you define your brand. Your brand does not define who you are or how you feel. Phil Vischer has been called one of the twenty-first century s most influential men. He is the creator of the Christian phenomenon VeggieTales to which millions of children give their love and attention. We spoke for hours one hot summer day about the heat he was taking for his brand protection. Even though Phil grew up in the church with his dad the Sunday school superintendent and his mom the choir director he went through the same problems and issues that any kid does. When his parents divorced he moved into the basement of his house and metaphorically of his life. Deep in introspection he realized that God had filled his head with stories and the ability to make people laugh. Yet he was also filled with moral outrage even as a teen that the world was in trouble when it came to values. Phil is one incredibly hard worker but he said I m driven by need. If people took better care of their kids I could slow down. I m not a type A. Did he feel like he wasn t taken care of growing up He admitted that the VeggieTales brand is me. He also confessed I have no desire to run a company. What an admission He was running a multimillion-dollar company when corporate management wasn t his true story. His constant self-examination helped him remain true to his brand protection. He knows who he is and what his brand means to people. Because of his childhood experiences he wanted to help parents raise their kids with .
