TAILIEUCHUNG - May I Have Your Attention, Please part 4

Câu chuyện có thật 'Chris' cách tiếp cận để xây dựng thương hiệu hấp dẫn và động lực. Cuối cùng chúng ta có một chiến lược xây dựng thương hiệu độc đáo với cái nhìn sâu sắc và tư vấn để trao quyền cho chúng tôi trên cả hai cá nhân và | True Confession Good for the Soul Great for the Brand 55 Brand Building Belief II I will build my brand from the inside out with human qualities that express my values for maximum influence. Brand Builders 1. Who besides you is your brand important to 2. What are the features that you are currently competing with to get attention What s wrong with competing this way 3. What is the first impression that you want your brand to make on others 4. How can your brand communicate via human senses instead of information Chapter THREE Brand-Stand Your Platform for Success Character is like a tree and reputation like its shadow. The shadow is what we think of it the tree is the real thing. Abraham Lincoln 1809-1865 1 Personal versus Professional In the movie The Godfather Tessio told Michael s men just minutes before they would kill him Tell Michael it wasn t personal. We all knew what Tessio meant. His betrayal was only business. Flash forward to the twenty-first century when Robert De Niro s hit men told Billy Crystal s character in the movie Analyze This It s nothing personal. Billy responded that he was wrong. Killing him was definitely personal. Tom Hanks told Meg Ryan in the movie You ve Got Mail It s nothing personal. He had just run her small bookstore out of business. I love what Meg Ryan s character says next What is that All that means is that it wasn t personal to you. It s always personal to someone. Whatever else it is it ought to start by being personal Business is always personal. Martha did it. Oprah did it. Bill Gates did it. Ted Turner did it. They made their personal brands their professional businesses. The best salespeople dealers agents reps and others who come into direct contact with clients and customers outperform the others when they make their professional business personal. Think about it. They all have basically the same things available for success. In our company everyone gets the same sales materials incentives and opportunities from the .

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