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Các nhân viên của Chương trình công nghiệp MIT liên lạc (ILP), đạo diễn bởi Thomas Moebus, phối hợp chặt chẽ, có sự phối hợp cung cấp bởi Wendy Elliott. Một số thành viên của ILP thí điểm Hội đồng Tư vấn công nghiệp đã thử nghiệm một phiên bản dự thảo đầu tiên của bảng câu hỏi. | WRITING AN EFFECTIVE BUSINESS PLAN BUSINESS LOGIC DIAGRAM ị Industry Overview ị Gap Need ị Product Service ị Target Market ị Competition ị Marketing Mix Promotion Place Price Product draft Target Market What do I include Consumer Demographics Age range __ Income range __ Gender __ Marital status Number of children Occupation _ __ Location boundaries__ Average purchase _ Frequency of purchase __ Consumer Psychographics Lifestyle __ What do they read __ What need does your product fill __ What who influences their purchasing decision __ Business Demographics Number ofbusinesses _ Location ofbusinesses __ Frequency of purchase __ Size ofbusiness __ Who makes the purchasing decision Business Psychographics What influences the purchasing decision What need does your product fill the entrepreneurship centre 19 WRITING AN EFFECTIVE BUSINESS PLAN 20 BUSINESS LOGIC DIAGRAM ị Industry Overview ị Gap Need ị Product Service ị Target Market ị COMPETITION I Marketing Mix Promotion Place Price Product Knowyour competition inside out and try to beat them at every turn. Ron Connelly Connelly Business Exhibitions Competitive Analysis What is it This is a thorough analysis ofboth direct and indirect competitors. Your analysis must identify the strengths and weaknesses of the competitors. Your indirect competitors are not providing .
