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“YouthAIDS played a crucial role in moving PSI from an organization that relied almost 100 percent on U.S. Government funding to one whose nearly $600 million per year in funding comes from extremely diverse sources, from corporate and foundation donors to international organizations and foreign governments. YouthAIDS proved to PSI that we could successfully appeal to a broader donor base as it made it necessary to tell the story of our work in a language that non-technical people could understand and support. YouthAIDS is still leading the way at providing participatory opportunities for individuals and organizations that care about the. | The New RULE s o F VirtAL How word-of-mouse spreads your ideas for free DAVID MEERMAN SCOTT The New Rules of Viral Marketing How word-of-mouse spreads your ideas for free David Meerman Scott 2 2008 by David Meerman Scott Copyright holder is licensing this under the Creative Commons License Attribution 3.0. http creativecommons.org licenses by 3.0 us Special thanks to Mark Levy positioning guru extraordinaire. Read about Mark at www.levyinnovation.com John Wall has provided me with valuable input and help in my own viral marketing efforts. Check out the best business podcast at www.themshow.com Kyle Matthew Oliver read three drafts of this ebook and provided tons of valuable advice to make it read better. Contact Kyle at contrariasuntcomplementa.blogspot.com E-book design is by the amazing Doug Eymer. Contact Doug at www.eymer.com Disclosures Some of the people quoted or mentioned in this e-book are my friends and I have business relationships with several of the companies mentioned or profiled. Please feel free to post this on your blog or email it to whomever you believe would benefit from reading it. THANK you. The New Rules of Viral Marketing How word-of-mouse spreads your ideas for free David Meerman Scott 3 The New Rules of Marketing and PR How to use news releases blogs podcasts viral marketing and online media to reach your buyers directly The bestselling book by David Meerman Scott You re not supposed to be able to do what David Meerman Scott is about to tell you in this book. - from the foreword by Robert Scoble managing director of FastCompany.TV co-author of Naked Conversations and popular blogger at Scobleizer.com This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition. - Publishers Weekly starred review Most professional marketers and the groups in which they work are on the edge of becoming obsolete so they d better learn how marketing is really going to work in .
